Advertising

Starting this week, Yahoo is discontinuing Mail Classic. It’s requiring all Mail users to switch to the new version of Mail and accept a TOS/Privacy Policy update that lets it scan emails to “deliver product features, relevant advertising, and abuse protection”. You can opt out of the ads, but if you don’t want to be Continue Reading →

The broadcast and cable TV networks have wrapped up their spring narcissistic extravaganzas that try to seduce TV buyers to invest their ad dollars in programming that will appear next fall. The upfronts are a buggy-whip-technology-like annual ritual that each year are variously predicted: 1) To be the last upfront we’ll ever see, 2) to Continue Reading →

A month after Tumblr introduced sponsored posts into its native mobile applications, the company is bringing those same brand advertisements to its web dashboard. Launch partners for these new “Sponsored Web Posts,” as they’re called, include Viacom, Ford Motor Company, Universal Pictures, Capital One, AT&T, Denny’s and Purina. Tumblr users will be able to reblog, Continue Reading →

Every marketer is looking for the secret sauce that will help them create buzz. “The pressure to create ‘viral’ advertising, the urge to get more views online, that leads people to push the envelope,” said the president and chief creative officer at Grey New York in a recent New York Times article. Only a few fortunate Continue Reading →

Allow me to start with a personal declaration: As a media researcher who has tracked the word of mouth generated by many advertising campaigns, I am excited by the impending launch of social TV ratings. Slated to come on stream in Q4 this year, social TV ratings should catapult the concept of TV audience ratings Continue Reading →

In Shelly’s awesome post on 3D printing,he hints at a future where spare parts will live on files and not shelves. It completely upsets our notion of manufacturing, where commodities are tangible objects. Physical would become virtual. The question would then become: open-source or closed-source? What’s the Difference? Open-source software and application-development tools are available Continue Reading →

Quite a bit has been written about Yahoo’s acquisition of Tumblr. The business issues are interesting – Is Yahoo paying too much? How will Yahoo translate the acquisition into shareholder value? Etc. These are the right questions to ask, but I have different question entirely… Type “tumblr xxxxx” in to Google, where the xxxxx is Continue Reading →

Twitter CEO Dick Costolo took the stage in Manhattan this morning to talk with a crowd of the biggest advertisers and brands from Madison Avenue. He brought up a slide of a recent tweet, featuring a picture of race cars spinning out of control. “Usually when there is a crash at the Daytona 500 the Continue Reading →

After announcing its deal to acquire Tumblr for $1.1 billion, mostly in cash, Yahoo today started to lay out some of the details for how it intends to make use of the property while trying to stick to its promise “not to screw it up.” Expect more advertising by next year as well as more Continue Reading →

Google is set to introduce new paid subscriptions for specialist video channels on YouTube, as it looks to move beyond its main advertising revenue stream and deliver a wider range of content. Google could launch the new service, with up to 50 YouTube channels offering subscriptions to video content from $1.99 a month.  Reports of Continue Reading →