Advertising

Four days after fashion designer Michael Kors became the first brand to run ads on Instagram, Nitrogram, a company specializing in analytics for Instagram, has taken a peek behind some of the key metrics of the inaugural campaign. Just to recap, Instagram revealed it would begin offering sponsored posts in its app last month, before Continue Reading →

A new era has begun in the kingdom of photo filters and hashtags. Instagram has recently served users in the US its first ad ever, and (as par for the course for a change this big) not everyone’s happy. The unlucky guinea pig getting all the hate is fashion designer Michael Kors, who featured one Continue Reading →

Facebook is testing technology that would greatly expand the scope of data that it collects about its users, the head of the company’s analytics group said Tuesday. The social network may start collecting data on minute user interactions with its content, such as how long a user’s cursor hovers over a certain part of its Continue Reading →

Instagram on Thursday revealed how ads will look like on the social network when they finally come to the photo-sharing app. The Facebook-owned company is treading carefully and says it will gently introduce users to the concept by posting a one-time sample ad for its US-based users “within the coming week.” Earlier this month, Instagram Continue Reading →

Would you ever host a party and spend the entire time talking only about yourself—or, going a step further, selling yourself—to guests? Would you ever want to attend a party like that? Of course not. A brand’s presence in social media is very much akin to a party, one they want customers to like, speak Continue Reading →

Facebook is experimenting with adding a Follow button on Pages. The company confirmed this is a feature it is currently trying out after it showed up for some users. “This is something we are currently testing,” a Facebook spokesperson told TNW. The Follow button appears directly to the left of the Like button. The new Continue Reading →

Twitter is rolling out an option to ease the use of direct messages. Traditionally, Twitter has allowed users who follow each other to send direct messages back and forth, or for users to send direct messages to accounts that follow them. A new setting, that appears to have been rolling out over the past week, Continue Reading →

One afternoon late last month, security researcher Hristo Bojinov placed his Galaxy Nexus phone face up on the table in a cramped Palo Alto conference room. Then he flipped it over and waited another beat. And that was it. In a matter of seconds, the device had given up its “fingerprints.” Code running on the Continue Reading →

When free app Foursquare announced an injection of $41 million from investors earlier this year, CEO and founder Dennis Crowley described how the new funds would help the mobile search and location-sharing platform move away from its perception as a simple “check-in app” and “get closer to being able to prove that there’s a real Continue Reading →

Google announced a policy change on Friday that lets the company create sponsored endorsements based on reviews it collects from YouTube, Zagat and other Google-controlled sites. In practice, this means that after November 1 (when the policy goes into effect), you may see yourself appearing in ads. Some people will be fine with this — Continue Reading →