Advertising

Brightcove on Wednesday announced it will offer developers a way for easily inserting ads in their iOS or Android apps that will have Chromecast support. The announcement follows the recent Google Cast SDK release, which will allow more developers to include Chromecast support in their existing and future applications. Brightcove Once will let developers “quickly Continue Reading →

According to numerous sources inside Yahoo, CEO Marissa Mayer has ordered up two under-the-radar initiatives — well, not to me and now you! — that could potentially get the company back into algorithmic search as well as search advertising. The internal code names for the efforts — which are not actually being done together, though Continue Reading →

Vringo is a tiny company that purchased some patents from Lycos, an old search engine, in 2011 and then used those patents to sue Google. In December 2012, Vringo won $30 million in a jury trial, but that was far less than the hundreds of millions it was seeking. On Wednesday, Vringo got the payout Continue Reading →

Connie Going has spent decades as a social worker and placed over 1,000 children in foster homes. Many times, she has matched a needy child with a loving family. Sometimes, it takes one or two tries to find the perfect fit. And one time, with a rebellious boy named Taylor, she could never get it Continue Reading →

Instagram may prove a valuable platform for advertisers. Instagram released its first results on ads since they began appearing November 1st. Brands saw average ad recall up 3X while brand message awareness was up 10% across four campaigns, with Levi’s reaching 7.4 million US 18-34 year olds in 9 days while Ben & Jerry’s reached Continue Reading →

They’ve been a long time coming, but Facebook’s new video ads are finally here. Confirming an earlier report from the Wall Street Journal that said they’d launch this week, the company said it will start rolling out promoted videos to a limited number of users’ News Feeds, kicking off with mini trailers for the new Continue Reading →

YouTube is bigger and growing faster than previously thought, according to a new report. Estimates released Wednesday by research firm eMarketer peg revenue for Google’s video site at $5.6 billion this year, up 51% from $3.7 billion in 2012. That’s significantly faster growth than estimated by Mark Mahaney of RBC Capital Markets, who thinks YouTube Continue Reading →

Yahoo! agreed to disclose more details on its revenue tied to search and display advertising after the U.S. Securities and Exchange Commission sent letters to the company asking for clarification. The company outlined the portion of revenue it gets from a search agreement with Microsoft, following inquires stretching back several months, according to new regulatory Continue Reading →

Reddit on Monday announced a great deal for its self-serve advertising platform. The company is donating free ad space to crowdfunding projects; all you have to do is follow the three steps below. Create an ad using your reddit account: You can choose “link” or “text”. A link ad will link externally to your projects Continue Reading →

FB could look a lot more like TV soon. While Vine and Instagram Video are booming, you don’t see many people natively uploading videos to Facebook. But now Facebook is bringing auto-play for native videos to all users after testing the feature in September. And it’s just the beginning of a huge push to put Continue Reading →