Advertising

Twitter is ready to roll out retargeted ads fueled by browser cookies, sources confirm. Twitter has announced the program, expanding retargeted ads beyond the “experimental” phase that started in July. The secret sauce of Twitter’s retargeting is the use of your account as a cross-device identity layer, allowing it to target ads on mobile based Continue Reading →

Tumblr has introduced a new sponsored content section in a bid to give brands an easier way to garner more attention and ultimately to generate more money from its platform. The new Sponsored Trending Blogs ad unit is the latest in a line of units introduced since Yahoo took over the blog network last year. Continue Reading →

Adblock Plus already lets you customize Facebook and Twitter, offering to remove content that isn’t strictly advertising. Starting Thursday, the service is expanding its blocking powers to YouTube as well. Adblock Plus is particularly annoyed with YouTube’s recent decision to force its users to use the Google+ commenting system, which it says makes it “impossible Continue Reading →

All media that fail to offer an enhanced value exchange will soon become Spam. While that may be a bold statement, we can easily turn to the traditional models of mass media and see how they are faring in today’s world. Mass media are based on old models of communication. If anyone doubts this, they only Continue Reading →

Facebook on Friday moved ahead with proposed changes to its privacy policies to clarify that users’ posts on the site can be used in advertisements, but that users have controls to limit their appearance. In August, Facebook proposed revisions to its Statement of Rights and Responsibilities, in which it said that it can use the Continue Reading →

Piqora, the third-party and unofficial marketing and analytics service for Pinterest, has revealed findings about how the visual bookmarking and curation site drives e-commerce, after analyzing 1,000 brands between February 1 to October 31 this year. It was found that on average during that period a Pin drives two site visits and six pageviews, and Continue Reading →

For about two years, Google refused to let Nielsen place measurement tags on ads running on YouTube, a stance that media buyers say stopped some advertisers buying time on the online video site. Last week, Google reversed its position in a decision that analysts say could fuel the shift of TV ad dollars to online Continue Reading →

Theme weeks have become a commonplace deal in New York over the past decade. This past week, the television industry launched one to call its own, and if it’s nurtured well, it could stand shoulder-to-shoulder with Advertising Week, Internet Week, Social Media Week and the rest as a festival both industry leaders and the public Continue Reading →

Despite a lot of complaints about the ads Instagram began running recently, the Facebook-owned mobile photo and video sharing service is seeing success so far from the ads, Instagram CEO Kevin Systrom said on Wednesday. Speaking at Gigaom’s Roadmap conference in San Francisco today, Systrom said more than 5% of the ads, which feature prominent Continue Reading →

The annual Media Tech Summit is the best coliseum to study titans in battle. Shelly Palmer and Landmark, along with a dozen important organizations in the media space as sponsors, delivered wisdom, insights and updates during Media Week in New York. Other notable events included the Digital Place-based Advertising Association (DPAA) “Video Everywhere” Summit, the Digital Continue Reading →