Advertising

As part of its continued effort to evolve and broaden its advertising capabilities, Twitter is now touting itself as a platform for effective direct response advertising. The microblogging platform wants advertisers to use Twitter to generate leads, drive app downloads, collect consumers’ email addresses and induce incoming calls from customers, all with the click of Continue Reading →

Microsoft is trying to persuade politicians to take out targeted ads on Xbox Live, Skype, MSN and other company platforms as midterm elections begin heating up around the country. To plug the idea, Microsoft officials handed out promotional materials Thursday at CPAC, the annual conference for conservatives. It’s the latest move by tech companies to Continue Reading →

Sorry to burst your high-flying dreams, but Funny or Die is behind HUVr, the mysterious tech company claiming to have invented the first hoverboard. The truth behind this massive viral campaign came out after a costume designer who worked on the shoot posted the experience on her online resume, which has now been removed. The Continue Reading →

I love viral marketing. There’s something awesome about a company bucking the traditional path of advertising their product and going in a completely new direction. Whether you’re pushing a hit TV show, deodorant or a pointless movie remake, there’s something inherently charming to me about doing your own thing. (EDIT: It turns out the campaign Continue Reading →

Dish has agreed to restrict the ability of its Hopper DVR to automatically skip over ads when Dish customers watch ABC shows, according to a report by the Wall Street Journal. The agreement comes as part of a larger retransmission deal that will continue to give Dish the ability to carry broadcast and cable networks Continue Reading →

Reddit on Friday announced plans to donate 10 percent of its advertising revenue receipts in 2014 to 10 non-profits chosen by its own community. The company says no ad revenue will go excluded: everything from a $5 sponsored headline to a large ad campaign will be added together before one tenth is donated. Reddit will Continue Reading →

With the runaway success of Candy Crush Saga, it’s perfectly natural to wonder just how many people are dropping coin in freemium mobile games. One firm’s answer, however, might surprise you. A very small number — 0.15 percent, to be exact — of total mobile payers contribute half of monthly in-game revenue, according to in-app Continue Reading →

Talking about yourself is hard. Doing it in 160 characters or less is even harder. That’s probably why so many of us end up stressed about crafting the perfect professional bio for Twitter – or LinkedIn, Facebook or other social networks. It has to set you apart, but still reflect approachability. Make you look accomplished, Continue Reading →

Google on Wednesday announced deeper integration between AdWords and Google Analytics for Mobile Apps. In short, you can now link your AdWords and Google Analytics accounts and enable auto-tagging. By doing so, you can start receiving a new set of automatic detailed reports on things like day parts, destination URLs, and keyword positions. Google hopes Continue Reading →

Google on Friday announced that it has acquired Spider.io, a London-based cyber security firm that combats online advertising fraud. Terms of the deal were not disclosed, although Google said it would be using the startup’s detection system to improve its display and video ad services. “By including Spider.io’s fraud fighting expertise in our products, we Continue Reading →