MediaBytes

CBS is rolling out the CBS Interactive Audience Network this week, as part of an overall shift in online strategy. CBS content will now be available through multiple web outlets. CBS believes that forcing viewers to come to a CBS-only site “hasn’t worked.” NBCU has decided to air originals of “Law & Order: Criminal Intent” Continue Reading →

NIELSEN is requesting logs of commercial advertising from cable networks. Nielsen plans to begin rating commercials this fall, but this move suggests that it may be having difficulty implementing the new system. DAILYMOTION will start filtering content using fingerprinting technology supplied by Audible Magic Corp. The software will analyze the audio track of videos, and Continue Reading →

NEWS CORP. will offer advertisers prominent MySpace placement during next year’s Super Bowl . Fox will promote the site during the game, and give advertisers additional ways to engage the audience. CBS and VIACOM have acquired a “small minority stake” in JOOST. THE NBA began selling basketball games via its own online store. Customers may Continue Reading →

COMCAST is working on a faster “wideband” cable modem. During a presentation at the National Cable and Telecommunications Association Convention, Comcast CEO Brian Roberts showed the modem downloading 4 gigabytes of content in less than four minutes. EBAY is in talks to acquire StumbleUpon, a popular internet service that automatically brings users to websites that Continue Reading →

ABC and ESPN have both signed a deal with Cox, which will offer hit shows on demand, but prevent users from skipping ads.  Top shows, including “Grey’s Anatomy,” will be available 12 hours after initial broadcast.  The deal includes a test of technology that will target ads to specific Zip codes and commercials that are Continue Reading →

BRIGHTCOVE has chosen TREMOR MEDIA as its primary ad sales partner. Tremor will sell ads across the extensive Brightcove video network, which includes content from The New York Times, Dow Jones, and MTV. NBCU will announce a 15-second limit on pre-roll ads for short-form, online video. TREMOR and BRIGHTCOVE will also limit ads to 15 Continue Reading →

REUTERS received a preliminary takeover approach from an unidentified entity. YOUTUBE will begin sharing revenue with top-ranked videos today. The revenue will come from banner ads, and involve a select group of the most popular content creators. YouTube’s VP of Marketing said the payments are justified because “these guys are media entities in their own Continue Reading →

The DOLAN FAMILY privatization bid for CABLEVISION has been accepted by the board, but still must pass a shareholder vote. A “majority of the minority” must approve the deal. BRIGHTCOVE will syndicate CBS NEWS content across blogs and websites. Syndicates will be allowed to insert clips from CBS Evening News with Katie Couric, The Early Continue Reading →

DOW JONES’ controlling shareholder, the Bancroft family, has rejected the NEWS CORP. offer of $5 Billion for the company. The price included a 65% premium. ITV, the UK’s largest terrestrial broadcaster, will begin streaming all of its channels via the internet. Content and commercials will be identical for online and offline broadcasts. ITV’s site will Continue Reading →

CBS will use MICROSOFT‘s new Silverlight technology to enable user-generated content on the sites of CBS-owned stations. The sites will mix station-owned content with UGC. Launch is expected for later this year. US NEWSPAPER circulation fell 2.1% between October and March. The New York Times was down 1.9%. However, The WSJ was up 0.6%, and Continue Reading →