MediaBytes – 05/10/07

NEWS CORP. will offer advertisers prominent MySpace placement during next year’s Super Bowl . Fox will promote the site during the game, and give advertisers additional ways to engage the audience.

CBS and VIACOM have acquired a “small minority stake” in JOOST.

THE NBA began selling basketball games via its own online store. Customers may purchase and download full playoff games for $2.99, or receive discounted pricing for package deals.

MYSPACE‘s plans for the coming presidential campaign include “Town Hall” meetings held at college campuses and broadcast on the internet. MySpace users will be able to submit questions via instant message. 12 candidates have agreed to participate.

YAHOO is shutting down its online auction site.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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