CBS is rolling out the CBS Interactive Audience Network this week, as part of an overall shift in online strategy. CBS content will now be available through multiple web outlets. CBS believes that forcing viewers to come to a CBS-only site “hasn’t worked.”
NBCU has decided to air originals of “Law & Order: Criminal Intent” on USA, while airing repeats on NBC. This is the first time such a shift has occurred.
NIELSEN will announce a new suite of services today. The services will better integrate the company’s various businesses, allowing customers to request and define their own metrics.
CBS has acquired WALLSTRIP, an online show about stocks and investing.
BROADBAND ENTERPRISES will announce five new web-only series, as well as an ad-serving platform named Vindico. The company has proved successful with “Cube Fabulous,” an online show seen by 25 million unique viewers.