BRIGHTCOVE has chosen TREMOR MEDIA as its primary ad sales partner. Tremor will sell ads across the extensive Brightcove video network, which includes content from The New York Times, Dow Jones, and MTV.
NBCU will announce a 15-second limit on pre-roll ads for short-form, online video. TREMOR and BRIGHTCOVE will also limit ads to 15 seconds.
ARBITRON‘s “people meters” are significantly changing the ratings of top Philadelphia radio stations. The devices listen for hidden tones in radio signals. According to the company, this provides more accurate, refined reporting.
MTV NETWORKS will launch a new ad-free television series on its Logo network. The series is a “collaborative effort” between Stolichnaya, Carat Entertainment, Logo and GoodLife Entertainment.
NEWS CORP. is facing more opposition to its bid for DOW JONES. James H. Ottaway, who controls over 6% of Dow Jones stock, will oppose the sale to preserve the journalistic integrity of the company.