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Last fall Nielsen announced it would provide gross rating points (GRPs) for online ads to mixed reviews.  Most of the criticism focused on  the problem of comparing a 30-second TV commercial to a static online banner ad.  Not an apples-to-apples comparison.  It didn’t seem like Nielsen had really found the Holy Grail of media comparability, Continue Reading →

  Originally posted at Mengonline.com Reviewing more than 125 resumés for MENG members during the past four years, I discovered that many could be improved easily. These eleven improvements are taken from my recent MENG webinar, “How to Improve Your Resumé in Sixty Minutes,” which is available to members at mengonline.com where you also can Continue Reading →

In creating my piece on Klout and Clout, I reached out, as I usually do, to some smart people who typically have great perspectives and distinctive takes. In this case, I asked Alex Lightman and Daniel Rasmus about influence and how we measure it. I incorporated their thoughts in the main piece, but wanted to Continue Reading →

I knew Earth Day was coming by my email inbox. Every day for the past few weeks I’ve gotten pitches to write about some company’s new eco product. The words LEED certified, Eco, Green, Recycled, Renewable have become an endless blur in the subject line of in-bound emails. This is now a spring ritual. Last Continue Reading →

      There’s been a lot of noise lately about a company called Klout, which recently rounded up another $30 million in venture capital funding from several big firms. Klout, for those who don’t know it, attempts to put a single numerical value on your online influence across social-media sites such as Twitter, Facebook Continue Reading →

Originally posted at MediaBizBloggers Most social media advertising is poorly suited to the medium. According to Vindico, nearly all (98%) online video ads were re-purposed from a broadcast original.  The lack of originality is one reason ads and sponsored stories on Facebook realize comparatively low average click through-rates of under 5%, says Spruce Media. One Continue Reading →

For decades Nielsen has been the only rating service for the television industry, warts and all.  It is about time that somebody challenged Nielsen in the rating business.  Those of us who grew up in television, and were forced to use Nielsen as the only metric, were frustrated by their “idiosyncrasies” and lack of performance.  Continue Reading →

Something that’s a potential watershed in the generation of interactive TV takes place next weekend. Something not on anyone’s radar screen just two years ago, now quite commonplace in the digital frontier–the hackathon. What’s a hackathon?  Groups of people coming together in one place over a weekend, firing up their imaginations and coming up with Continue Reading →

We saw it all before: the portal gold rush, the microsite gold rush, the Social Media gold rush. They all ended at one point and gave way to a more mature way of utilizing these new tools and tactics. In the early days, we saw a few lucky pioneers strike gold with novelty apps. There Continue Reading →

Originally posted at www.kellerfay.com When people consume media together, either in-home or out-of-home, does it help or hurt advertising effectiveness? The argument that it hurts the advertiser is the “distraction” model, which argues that the presence of other people distracts people from on-screen content, reducing value to the advertiser. This is an argument put forth Continue Reading →