Featured Writers

I remember the hype going into the Facebook IPO and how people were literally drooling over what was to be the seminal event to reinvigorate our financial markets, create wealth for thousands and cement Facebook as the success story of this generation. Well two out of three ain’t bad. Many thought of this as a Continue Reading →

Originally posted at Keller Fay.  As far as we have been able to determine, the phrase “Word-of-Mouth Advertising” was coined by Ernest Dichter who, in 1966, published an article in the Harvard Business Review entitled, “How Word-of-Mouth Advertising Works” Dichter was a psychologist by training.  His firm focused on consumer behavior and the motivations that Continue Reading →

 Read the full story at Davide Houle. I am frequently asked about what technology I carry and use.  This is due in large part because I am a futurist and to many people technology and the future are close to synonymous.  That of course is not wholly true, but certainly understandable as it is technology Continue Reading →

Originally posted at Media Biz Bloggers. When I became VP of Sales Strategy and Development at AOL’s Interactive Marketing division in 1998, I was asked to become active in a membership that the division had in the Sales Executive Council (SEC), part of the Corporate Executive Board. I remember attending my first meeting of the Continue Reading →

Originally posted at TV HOWL. Oprah Winfrey’s OWN isn’t working for the simple reason that Oprah herself seems passé. Why opine on this subject today?  Because the news is all over the place that losses are mounting at OWN. Among other places, a front-page story in the Wall Street Journal says Discovery has sunk $312 Continue Reading →

Originally posted at Keller Fay. On May 22, my new book, The Face-to-Face Book:  Why Real Relationships Rule in a Digital Marketplace will be published.   Coauthored by Brad Fay, it is a book about the hugely important social wave that is rolling across the world of business today.  But unlike many books and articles argue Continue Reading →

Mass Marketing dominated the last century: You need to reach the masses through as many channels as possible. You need retail stores, fliers, website, PR, Ads, Social Media, and and and and and…until you finally reach critical mass and you succeed. Target is a mass marketer, Huyndai and Delta. Once you achieve ubiquity you get Continue Reading →

In my last column, I discussed how Always-On can now be seen for what it is: a potential biological addiction.  In a world where we are never far away from an electronic, online screen, we increasingly feel an inner urge to check our emails, social media pages and IM in every circumstance, despite how inappropriate Continue Reading →

Never means never.  I’ve been reviewing resumes for several years for MENG and have never (that word again) seen a functional resume that was worth considering [A functional resume organizes information by skill sets and accomplishments rather than the more standard specific positions, titles, and reverse chronology.]. A functional resume immediately communicates to an executive Continue Reading →

MIT Professor Sherry Turkle wrote a powerful opinion piece in this past Sunday’s New York Times Sunday Review in which she draws a sharp distinction between conversations that take place face-to-face, in the real world, and connections that get made online through social networking sites. Continue Reading →