Advertising & Marketing

Facebook is testing technology that would greatly expand the scope of data that it collects about its users, the head of the company’s analytics group said Tuesday. The social network may start collecting data on minute user interactions with its content, such as how long a user’s cursor hovers over a certain part of its Continue Reading →

I took advantage of a recent lunch with fellow MENG member Jan Wallen (you can check out her website here), an expert on selling online who literally wrote the book on using LinkedIn, to ask her LinkedIn job search questions relating to how executives should use this social networking site. Following are Jan’s answers to the LinkedIn Continue Reading →

Jeh Johnson must hand out his resume like a stack of business cards. Jeh (pronounced ‘Jay’) is poised to succeed Janet Napolitano and become our next secretary of the Department of Homeland Security. Johnson didn’t wake up and become head of DHS. As Politico explains, he’s held several high-profile positions in and around our government. When a Continue Reading →

Instagram on Thursday revealed how ads will look like on the social network when they finally come to the photo-sharing app. The Facebook-owned company is treading carefully and says it will gently introduce users to the concept by posting a one-time sample ad for its US-based users “within the coming week.” Earlier this month, Instagram Continue Reading →

Would you ever host a party and spend the entire time talking only about yourself—or, going a step further, selling yourself—to guests? Would you ever want to attend a party like that? Of course not. A brand’s presence in social media is very much akin to a party, one they want customers to like, speak Continue Reading →

Among all the sneakers, dresses, paintings, and dogs being filtered and sold through ad-hoc negotiations on Instagram, there is one outlier: guns. A simple search on the increasingly popular photography app, which Facebook bought in April 2012 for $1 billion, reveals a web of semi-anonymous private and professional dealers who are advertising, negotiating, and selling Continue Reading →

Remember the typewriter? Today, it is extinct. Why Did Typewriters Die? Four critical factors of the PC revolution spelled the demise of the typewriter. A new hardware platform, a simple operating system, a new breed of intuitive software programs and the right price point made this new tool – the personal computer – accessible by Continue Reading →

Facebook is experimenting with adding a Follow button on Pages. The company confirmed this is a feature it is currently trying out after it showed up for some users. “This is something we are currently testing,” a Facebook spokesperson told TNW. The Follow button appears directly to the left of the Like button. The new Continue Reading →

Twitter is rolling out an option to ease the use of direct messages. Traditionally, Twitter has allowed users who follow each other to send direct messages back and forth, or for users to send direct messages to accounts that follow them. A new setting, that appears to have been rolling out over the past week, Continue Reading →

Only 27 percent of store purchases were made with cash in 2011, a number that’s projected to continue declining in the future, according to the Huffington Post. Credit card transactions accounted for 66 percent of in-store purchases. It looks like plastic might soon be following cash out of store doors, however, due to the digital Continue Reading →