Advertising & Marketing

Would you check in on Facebook in exchange for free Wi-Fi at a hotel, restaurant, or retailer? That’s the pitch Facebook has cooked up to hook its social network into companies big and small. Facebook and Cisco are jointly announcing Wednesday that they’ve partnered to bring the social Wi-Fi option to more businesses after a Continue Reading →

Fall is here, and with it everyone is talking football. Well, not everyone, perhaps. But befitting the nation’s most popular sport, it generates a huge amount of conversation. According to my firm’s research, there are 15 billion annual WOM impressions about football. In fact, over the course of the year, a full third of all Continue Reading →

Did you find this blog post through Bing?  Probably not — 67% of worldwide searches go through Google, 18% through Bing.  But Microsoft has advertised in a substantial TV campaign that — in the cyber analog to blind taste-testing — people prefer Bing “nearly 2:1.”  A year ago, when I first saw these ads,  the Continue Reading →

One big reason that investors like Facebook again: The company looks like it has figured out how to make money — a lot of money — on mobile. One big reason Facebook looks like it has figured out mobile: App-install ads, which developers use to encourage Facebook users to download their software onto their phones. Continue Reading →

I’m paraphrasing a quote by Bob Marley that initially seems rather depressing: “Truth is, everyone is going to hurt you.” The career lessons I took from this observation: Stop looking for the perfect job, which doesn’t exist. Understand the pain each job, promotion and project will cause you before accepting the offer. Find a job Continue Reading →

Facebook is laying down a new gauntlet in its battle with Twitter to dominate online conversation around television: more data for broadcasters. This week, Facebook says it will begin sending weekly reports to America’s four largest television networks, offering a glimpse of how much chatter their shows are generating on the social network. The reports Continue Reading →

Apple is the new most valuable brand in the world, according to a closely followed annual report. The report, released on Monday, is from Interbrand, a corporate identity and brand consulting company owned by the Omnicom Group that has been compiling what it calls the Best Global Brands report since 2000. The previous No. 1 Continue Reading →

Here’s another high-profile ad win for Twitter as it gears up for its IPO: A big partnership with the NFL, which will bring video highlights and other content from America’s most popular sport to the social network. The pact is one of Twitter’s Amplify deals, which let TV programmers distribute short video clips, preceded by Continue Reading →

Hulu at some point expects to introduce a subscription video plan without any advertising — and compete more aggressively with Netflix. But today, the Internet TV service doesn’t want to leave money on the table. Hulu generates $7.99 monthly per subscriber for the pay service and brings in about that much — in the “mid Continue Reading →

(RED) announced early on Thursday that its partner Apple had helped it raise more than $65 million to finance programs which include prevention, treatment, counseling, HIV testing and care services. The announcement was made by U2 singer Bono at the Clinton Global Initiative meeting. The $65 million means that Apple has raised around $15 million Continue Reading →