Advertising & Marketing

For about two years, Google refused to let Nielsen place measurement tags on ads running on YouTube, a stance that media buyers say stopped some advertisers buying time on the online video site. Last week, Google reversed its position in a decision that analysts say could fuel the shift of TV ad dollars to online Continue Reading →

Today’s blog continues with Jan Wallen (you can check out her website here), an expert on selling online who literally wrote the book on using LinkedIn, answering more LinkedIn job search questions about how to use this social networking site for job search. (Here’s a link to the previous seven LinkedIn job search questions.) Final Five LinkedIn Continue Reading →

Tim Kreider lit a fire under the blogosphere in late October with an opinion column in The New York Times called “Slaves of the Internet, Unite!” In the piece, Kreider gripes about hard-working young writers who contribute to various web sites and receive no compensation — even when the work generates massive traffic and thousands Continue Reading →

Theme weeks have become a commonplace deal in New York over the past decade. This past week, the television industry launched one to call its own, and if it’s nurtured well, it could stand shoulder-to-shoulder with Advertising Week, Internet Week, Social Media Week and the rest as a festival both industry leaders and the public Continue Reading →

Despite a lot of complaints about the ads Instagram began running recently, the Facebook-owned mobile photo and video sharing service is seeing success so far from the ads, Instagram CEO Kevin Systrom said on Wednesday. Speaking at Gigaom’s Roadmap conference in San Francisco today, Systrom said more than 5% of the ads, which feature prominent Continue Reading →

The annual Media Tech Summit is the best coliseum to study titans in battle. Shelly Palmer and Landmark, along with a dozen important organizations in the media space as sponsors, delivered wisdom, insights and updates during Media Week in New York. Other notable events included the Digital Place-based Advertising Association (DPAA) “Video Everywhere” Summit, the Digital Continue Reading →

Four days after fashion designer Michael Kors became the first brand to run ads on Instagram, Nitrogram, a company specializing in analytics for Instagram, has taken a peek behind some of the key metrics of the inaugural campaign. Just to recap, Instagram revealed it would begin offering sponsored posts in its app last month, before Continue Reading →

A new era has begun in the kingdom of photo filters and hashtags. Instagram has recently served users in the US its first ad ever, and (as par for the course for a change this big) not everyone’s happy. The unlucky guinea pig getting all the hate is fashion designer Michael Kors, who featured one Continue Reading →

We hear people often talk about “taking initiative.” Sure, it’s an important quality for Millennials to possess, but what does it mean to “have initiative”? What does it look like in practice? Today’s News To Live By runs on 100% Initiative. It’s like supreme-grade fuel that costs nothing and never runs out. Below, I have bolded Continue Reading →

The 2014 International CES (January 7-10 in Las Vegas) is around the corner. Thinking back to last year’s show, there were a few trends that stood out: The Goldilocks Screen-size Strategy If the 4″ iPhone screen was too small and the 5.7″ Samsung Galaxy Note screen was too big, perhaps the 4.7″ HTC One screen Continue Reading →