Advertising & Marketing

In May 2023 there was a big verdict in the world of copyright law. The decision? Ed Sheeran's 2014 hit, "Thinking Out Loud," did not infringe on Marvin Gaye's and Ed Townsend's 1973 hit, "Let's Get It On." As I will explain in a moment, from a musical standpoint, this was the only possible outcome. The copyright laws were applied as expected, and human composers in the United States are free to compose as they have been doing for centuries. But what about AI? Is it free to compose? Let's explore. Continue Reading →

As you probably know, Google has started rolling out AI summaries called "AI Overviews" in search results. Now, they are about to start testing search and shopping ads within AI Overviews in the U.S. The ads will be displayed in a "sponsored" section and will be relevant to both the query and the information in the AI Overview. Continue Reading →

Google played catch-up yesterday as it opened I/O with a two-hour keynote you should watch at double-speed – at least until you get to a new search feature called "AI Overviews." Stop there. Rewind and watch it carefully. Continue Reading →

One of the best ways to create competitive advantage with generative AI platforms is to enable the AI to dynamically incorporate relevant external information (aka your data) into its response process. Continue Reading →

I'm having trouble processing what I just watched. It's an ad from Apple about its new iPad. It turned my stomach. Then, it made me incredibly angry. Then, I was just sad. Continue Reading →

We're starting to see a disturbing trend emerging as generative AI content starts to infiltrate Reddit. ReplyGuy is a blatant example, advertising itself as a tool that simulates human interaction to seamlessly insert product mentions into Reddit discussions. ReplyGuy is one of dozens of such services. Continue Reading →

What would it take to build your company's first synthetic employee? What AI models could you use? How much data will it require? What about compute power? Electricity? Technical resources? Security? Legal? Risk? Ethics? Is the idea simply too crazy to think about now? Should you just wait until someone invents artificial general intelligence (AGI)? Continue Reading →

There's an article in The Verge today entitled “Streaming services really want you to buy stuff while you watch TV”, which reminded me of some sage advice I often got from the late Clayton P. Knowles, Jr., Esq. (my first general counsel). Continue Reading →

YouTube CEO Neal Mohan has a clear message for OpenAI: using the platform's videos to train AI models (like Sora) without permission is a "clear violation" of YouTube's terms of service. Continue Reading →

Way back in 2019, when very few people were thinking about AI as a synthetic employee, Yum Brands had a vision for a "SuperApp" that would bring its primary systems – labor and inventory management, kitchen and delivery management, and point of sale – in-house. Continue Reading →