Begun, the AI Wars Have.

Microsoft is going to incorporate OpenAI tools into everything they make, leaving Google no choice but to respond. Calling AI “the most profound technology we’re working with today,” Sundar Pichai, CEO of Google and Alphabet, introduced Bard, which seeks to combine the breadth of the world’s knowledge with the power, intelligence, and creativity of Google’s large language models. Bard is Google’s answer to ChatGPT. As Yoda would say, “Begun, the AI wars have.”

Fans of Indiana Jones already know that Harrison Ford will be de-aged for parts of “Indiana Jones and the Dial of Destiny,” the fifth film in the Lucasfilm-backed adventure franchise, but have a look at the article in Variety for an “Ah, shucks” explanation.

Then, Getty Images filed a lawsuit against Stability AI, alleging that the company copied 12 million images to train its AI model “without permission … or compensation.”

Although it may not seem so at first glance, these three stories are highly related. Welcome to the new world of AI models hungry for data to train on. Look for new businesses that generate synthetic data in every imaginable category, and look for older, established businesses creating new units to put their vast archives to work. Exciting times.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



PreviousAI in the Court NextMicrosoft Announces AI-Powered Bing and Edge

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.