Advertising & Marketing

I am thrilled to announce our first AI for Brand Marketers Summit powered by Brand Innovators & Shelly Palmer, hosted by Paramount Global (June 4-6 in NYC). Continue Reading →

For its EA Sports College Football 25 video game, EA Sports will offer Name, Image, and Likeness (NIL) deals worth $600 to more than 11,000 athletes. This initiative marks the largest NIL deal to date, covering all 85 scholarship players across 134 FBS programs. Continue Reading →

Over the past 14 months, I’ve done dozens of leadership level-set workshops focused on how to integrate and leverage AI across the enterprise. While generative AI is getting most of the attention, it is not an isolated technology. To get the most out of AI-enabled platforms, your business must be culturally and technologically ready to put it to work. One of the most common questions I hear from senior business leaders is, “How can we measure our AI readiness?” Continue Reading →

OpenAI has launched Sora, a text-to-video AI model capable of generating up to one-minute videos from text prompts. Designed to simulate the physical world in motion, Sora will service real-world applications that require dynamic visual content. Continue Reading →

OpenAI announced an awesome new feature that allows ChatGPT to remember personal details, preferences, and context from previous chats with a user. For example, if a user mentions their daughter Alexis who likes pink butterflies, ChatGPT can later generate a birthday card for Alexis with those details. Continue Reading →

Super Bowl LVIII, which aired on CBS and was simulcast on various platforms (including Paramount+, Univision, and Nickelodeon), achieved a record-breaking 123.4 million viewers, making it the most-watched television broadcast in the United States since the Apollo 11 moon landing in 1969 and surpassing last year’s Super Bowl viewership of 115 million. Continue Reading →

Google has integrated its emerging Bard and Duet generative AI platforms into a unified service named Gemini. This platform is designed to serve as an all-encompassing tool that merges the capabilities of an assistant, chatbot, and search engine, potentially revolutionizing how users interact with Google's offerings. Continue Reading →

As generative AI is being slowly woven into the fabric of our daily lives, its misuse in the political arena has raised significant concerns, particularly as we approach the November elections. To some, recent AI-powered incidents signal an urgent need for legislative action. Continue Reading →

ESPN, Fox, and Warner Bros. Discovery are launching a new joint venture to create a sports streaming service this fall. The streaming service will include the companies' portfolios of sports networks, certain direct-to-consumer sports services, and sports rights. Continue Reading →

Hello. My name is Shelly. I'm a Chrome user. I've been off Google for nine days. (Hello, Shelly.) I did it. I replaced Google. Perplexity is now my default search engine. It's cathartic. I feel like my world has changed forever. The thing is… I don't miss Google. Not even a little bit. If you follow in my footsteps – not only will you not miss Google, there's a good chance you'll never look back. Continue Reading →