Microsoft Announces AI-Powered Bing and Edge

Calling it “your copilot for the web,” Yusuf Mehdi, Microsoft’s Corporate Vice President & Consumer Chief Marketing Officer, announced the incorporation of a combination of OpenAI and Microsoft AI tools into its Bing search engine and Edge browser.

“AI will fundamentally change every software category, starting with the largest category of all: search,” said Satya Nadella, Microsoft Chairman and CEO. “Today, we’re launching Bing and Edge powered by AI copilot and chat, to help people get more from search and the web.” You can see a preview of the tech at

Now it’s official. Microsoft launched its “Google killer” and Google launched Bard, an AI tool to help them get you to ignore everything that Microsoft has planned.

There are more than 10 billion searches per day; according to Microsoft, more than half of them go unanswered. It really doesn’t matter which company wins this battle; no matter what, the outcome will be great for consumers.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



PreviousBegun, the AI Wars Have. NextHuman Voice Over vs. AI Voice Over

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.