Advertising & Marketing

I am very sad to report that Perplexity.ai, my favorite hybrid AI search tool, is planning to sell ads. The company says it will focus on introducing "native ads" by allowing brands to influence the "related questions" feature, which accounts for 40% of Perplexity's queries. Continue Reading →

As many of you are aware, my day-to-day involves more than sharing insights through my newsletter. I run a tech strategy and solutions consultancy based in the heart of New York City. We're on the lookout for a few remarkable individuals to join our team. Could you be one of them? Continue Reading →

Apple's upcoming Worldwide Developers Conference (WWDC) 2024 (now officially scheduled for June 10-14) will be "Absolutely Incredible," according to Apple SVP Greg Joswiak. Continue Reading →

The game of LLMusical chairs continues. Emad Mostaque, CEO of Stability AI (makers of the text-to-image app Stable Diffusion), has stepped down. He tweeted: "The concentration of power in AI is bad for us all. I decided to step down to fix this at Stability & elsewhere." Continue Reading →

What if, instead of requesting a new report or a revision to one of your dashboards, you could just type your questions into ChatGPT or Copilot? This is relatively easy to accomplish (See: Unlocking the Power of AI for Brand Marketers: The Benefits of Fine-Tuning, RAG, and Transfer Learning), but once done, you need to learn to ask questions that begin with "What," not "Why." Let's explore. Continue Reading →

The U.S. Department of Justice (DOJ) has filed an antitrust lawsuit against Apple, alleging that the tech giant has unlawfully monopolized the smartphone market to the detriment of consumers, developers, and competitors. Continue Reading →

Integrating AI into marketing strategies has transitioned from novel to necessary. But how do you gain a competitive edge? Part of the answer lies in your ability to customize the AI models that support your tech stack. Techniques such as fine-tuning, retrieval augmented generation (RAG), and transfer learning offer pathways for AI-driven solutions to align with your brand's identity. By leveraging these approaches, you can enhance the precision, relevance, and impact of your campaigns, ensuring that AI not only complements but elevates your marketing efforts. Continue Reading →

Shelly Palmer dives deep into the controversial bill demanding TikTok's sale to a U.S. buyer within six months on CNN International's One World. Original Airdate: March 13, 2024 Continue Reading →

Should Google be worried about Walmart's rapid success using generative AI to humanize search? Some say yes; I say no. Continue Reading →

U.S. lawmakers voted 50-0 to force the sale of TikTok, alleging that the app's links with the Chinese Communist Party pose significant threats to national security. The House Commerce Committee approved a bill that would require ByteDance (TikTok's owner) to sell the company within 180 days or risk losing access to the U.S. market. Continue Reading →