Advertising & Marketing

The relationship between social media and TV is of considerable interest to media owners, agencies and brands. Twitter is investing heavily to buy social media monitoring companies, and Facebook is also seeking to bolster its claim on social engagement with TV. There’s no doubt that ‘Social TV’ has become the subject of much speculation. But just how significant is Continue Reading →

In a partnership between Amazon and Twitter, users of both get a unique—albeit fairly specific—ability: If you spot an Amazon product link on Twitter, you can now add it to your shopping cart just by responding to the tweet with the hashtag #AmazonCart. In order for this to work, of course, you have to connect Continue Reading →

Big cities are crowded, competitive and challenging. In other words, they are exactly where 20-somethings should live. “When you’re stacked up against your peers, you can really measure yourself and see how you’re doing,” said Coltrane Curtis, co-founder and managing partner of Team Epiphany, a brand solutions agency in NYC. “The city serves as an excellent Continue Reading →

If TV executives had their way, then Netflix would look a whole lot more like its network-owned competitor Hulu or Amazon’s streaming service. Executives from Nickelodeon, FX, Showtime and AMC explained that they would like Netflix to follow those services in doing more to promote their networks during a panel at the Cable Show in Continue Reading →

Facebook launched a mobile advertising network at its F8 developer conference, giving it the ability to target users across the applications they use while targeting them based on the information they have shared with Facebook. Facebook Audience Network, as the new product is called, will allow brands to advertise on third-party apps using Facebook’s detailed Continue Reading →

Google said Wednesday that it stopped scanning student Gmail accounts for advertising purposes after the practice was scrutinized during a recent court case. Google Apps for Education, a free service used by more than 30 million students, teachers and administrators, offers Gmail email accounts, as well as calendars, cloud storage and document creation. Google didn’t Continue Reading →

Keller Fay and other commentators have noted the link between emotion and brand word of mouth (WOM) on a number of occasions. In particular, a major academic study (On Brands and Word of Mouth) notes that emotion is a key trigger of brand buzz: “the motive to share positive or negative feelings about brands in order Continue Reading →

Facebook on Monday launched Business Manager at business.facebook.com, a new tool that lets large advertisers manage all of their ad accounts, Pages, apps, and permissions from one place. Business Manager is currently available to a “limited number” of US advertisers, but the company says it plans to it roll out internationally “within a few weeks.” Continue Reading →

Thomas Friedman did every job seeker a huge solid with his recent column. The NY Times journalist sat down with Laszlo Bock, the head of hiring for all of Google (“SVP of People Operations”), and asked, among several career topics, what’s your best advice for job interviews? Bock’s answer: “What you want to do is say: ‘Here’s the attribute Continue Reading →

Next week at f8, Facebook will unveil Facebook Audience Network, its mobile ad network that will let developers target both standard banners and custom ad units with Facebook’s vast trove of personal data, according to multiple sources. It could let developers monetize, advertisers buy more mobile impressions than News Feed can fit, and Facebook earn Continue Reading →