Advertising & Marketing

A compelling video has the power to draw an unprecedented number of people to a business’s website and — with the right approach — it can solidify or revamp a company’s brand image. The most famous example of the power of online video advertising is the Dove Real Beauty Campaign. Launched in early 2013, the real Continue Reading →

  Target has significantly expanded its subscription-based e-commerce service, first launched last fall as a response to Amazon’s popular “Subscribe and Save” program, by increasing the number of online items available for subscription purchase from just 200 to now 1,500. While the company’s original focus was on baby-care items, the now revamped service offers similar Continue Reading →

Facebook recently introduced auto-playing video ads on desktop and mobile, but thankfully there’s now a switch to opt out. Here’s what you have to do. For Facebook on the desktop, you can turn off auto-play videos in your settings: On Facebook, head to the drop-down menu in the upper right-hand corner and go to Settings Continue Reading →

Google on Tuesday announced plans to bring targeted mobile app install ads to YouTube and Search. Through the Google Play store, the company is already able to analyse which search terms result in the highest number of downloads for any given app category. If someone is looking for a last minute hotel room, for instance, Continue Reading →

Congrats! You’re about to receive a makeover. On April 9, Twitter announced plans to roll out a new site design, and everyone seems to think the renovations look suspiciously like Facebook. Among the updates, according to CNN: much larger profile photo and header image sort a person’s tweets based on photos, videos or replies to a conversation Continue Reading →

It’s OK to like Cheerios on Facebook, or to download a coupon for Haagen-Dazs — you can still sue the company that makes them. That’s the message from food giant General Mills, which has backtracked on a policy that seemed to require customers to agree to arbitration if they interacted with the company and its Continue Reading →

Social TV is poised to become one of the most important global forces in advertising over the next 10 years because of its ability to challenge our industry’s fundamental notion of information overload. The term information overload was coined 40 years ago by media visionary Alvin Toffler. However, we tend to think of information overload Continue Reading →

Might downloading a 50-cent coupon for Cheerios cost you legal rights? General Mills, the maker of cereals like Cheerios and Chex as well as brands like Bisquick and Betty Crocker, has quietly added language to its website to alert consumers that they give up their right to sue the company if they download coupons, “join” Continue Reading →

It looks like Twitter is hoping to earn more ad dollars from mobile app publishers and developers. The company is announcing several new features today that Vice President of Revenue Kevin Weil described as adding up to “an easy and scalable way to drive app installs and app engagement, both on Twitter and off Twitter.” Continue Reading →

I provided coaching for job search and personal branding last week to a very experienced executive in a small, contracting and youth-obsessed industry. The executive knows he needs to change fields but has been unable to get traction. He talked for an hour, providing snippets of successes from a long series of usually short-term jobs with Continue Reading →