For more than a decade, if Apple manufactured it, we purchased it – in bulk. There are so many Apple devices in our offices, someone once said, “It looks like Steve Jobs threw up in here.” That was then.
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Advertising & Marketing
Posts about Advertising & Marketing.
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Can you really win a Twitter or Facebook war? Yes, you can! Here, for your cyber-pugilistic pleasure, is a strategic primer that will make you invincible. Continue Reading →
Samsung, Apple and every other mobile manufacturer are locked in a powerful innovation vortex from which there is no escape. Innovate or die! It's that simple. But there are risks ... Continue Reading →
If you let your imagination run wild in the world of automatic speech recognition (ASR) and natural language understanding (NLU), and you throw in a little fear, uncertainty and doubt (FUD), you can come up with several illegal uses for systems such as Alexa Voice Service, Google Home, Siri, and Cortana that will give you pause. Just for fun, let’s play pretend in our world of infinite possibilities. Continue Reading →
One thing is crystal clear from CES: the world is awash in data. As Shelly Palmer, CEO of the Palmer Group, puts it: "We do life and create data." And it's up to marketers to figure out "how to create data, collect it, make it actionable and get the rights to use it," said Mr. Palmer. Here, from the floor at CES, he talks trends, his top tech pick and the device that will enable the future. Continue Reading →
The superstar of CES® 2017 was not a car, or a robot, or even a TV; it was Alexa Voice Service (AVS), the software that allows you to control compatible devices with your voice. Various reports estimated there were 700–1,100 Alexa-controllable products at the show. I can't verify the number, but "and it works with Alexa" was the running gag at CES. The familiar Amazon/Alexa logo seemed to be everywhere. Continue Reading →
Ultra HD (aka 4K) televisions have been widely available (at reasonable prices) for only a couple of years. The sets have four times the pixels of good old-fashioned HDTVs (aka 2K) and come in practical sizes up to 7' diagonal. That's all great, but with the advent of 4K HDR (high dynamic range), about 10 million first-generation 4K sets may experience an extinction-level event. So, should you buy one? Continue Reading →
Officially, CES® 2017 runs from January 5 through January 8, 2017. That's Thursday through Sunday, so Las Vegas weekend rates apply. To maximize your CES investment (and to help you financially justify a weekend in Vegas), here are five reasons CES 2017 will be awesome! Continue Reading →
Dani Mathers looked up and saw a woman who aesthetically offended her. She had a thought … a silent, personal thought. A hackneyed, pop-culture meme came to her: “If I can’t unsee this then you can’t either.” It was so clever! So witty. She lifted her smartphone. It’s a bit catty, but it’s sooo perfect. A quick Snap. It’s funny, right? She was done typing the caption before she finished thinking. Well, mean/funny … but it’s OK. A quick tap. It was over in an instant -- Playboy Playmate Dani Mathers's thought unleashed on an unsuspecting world. Clearly, we now have all the tools we need to use our thoughts to destroy ourselves -- and they are more powerful than you probably imagine. Continue Reading →
Much has been written about why and how Facebook is killing clickbait and what effect that might have on publishers, agencies and marketers. But to truly understand the impact of this newly updated anti-clickbait algorithm, you need to consider a few other recent Facebook policy changes that, when taken together, will make it harder and more expensive for publishers to bundle native content, drive traffic and accomplish their reach goals.
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