Advertising & Marketing

My monthly “new iPhone every year” payment just joined my cable bill, my water bill, and my electric bill as grudge expenses. I hate paying them because the companies charge more and more for the same stuff, and there’s nothing I can do about it. Oh, and there's just one more thing ... Continue Reading →

According to Gartner, 2017 is the year CMOs (chief marketing officers) will buy more tech than CIOs (chief information officers). This is truly unfortunate. CMOs should never buy tech, ever! Continue Reading →

Back, by popular demand, a reprise of my 8 Hottest Tech Trends of 1776. Enjoy! Continue Reading →

When to start using machine learning in your business is not a hypothetical question; it’s a question you must answer today. Not because I say so, but because your competitors are working on their answers as you are reading this. So here are a few thought starters to help you explore your machine learning investment strategy. Continue Reading →

To change your world, AI does not need to replace humans – it just needs to displace you. So stop saying that AI can’t replace humans, and start asking, “Can AI displace me?” Continue Reading →

Machine learning, AI, cognitive computing, natural language understanding, image recognition, pattern matching, autonomous devices – these are just a few of 2017’s loosely defined catchall phrases. But in practice, they each refer to a significant field of study that is guaranteed to have an impact on the way people live and how business is done. So here are five things that you, as the leader of an organization that is singularly focused on creating shareholder value (however you define it), need to know ... Continue Reading →

The TV business was once ruled by overnight ratings. Those metrics are becoming less and less meaningful in a world of mobile-first consumers. Online networks such as Netflix and Amazon don’t want or need third-party ratings. They know exactly what is being consumed, by whom, and when. Delivery and analytics are their core competencies. Additionally, Netflix and Amazon own their customer billing relationships, and whoever owns the customer usually wins. Continue Reading →

FANG (Facebook, Amazon, Netflix, Google/YouTube) is about to take a huge bite out of traditional network TV (ABC, NBC, CBS, and Fox), and the media business will never be the same. Continue Reading →

The entire digital ecosystem attends the NAB Show 2017 (April 24-27 in Las Vegas), including Broadcast, Digital Media, Film, Entertainment, Telecom, Post-Production, Academia, Mobile, Houses of Worship, Advertising, Military, Government, Retail, Security, Sports, Live Events, Online Video, IT, Virtual and Augmented Reality, and so many more. Seth Shapiro, Senior Advisor, The Palmer Group, offers his Continue Reading →

The phrase “digital transformation” is so overused that it may be on the brink of its own transformation from a business imperative to a hackneyed refrain. Clichés aside, digital transformation "is" a business imperative and time is the enemy. So, let’s have a look at seven brain-busting steps that will enable you to create value in your organization through digital transformation. Continue Reading →