Our technological evolution is happening faster than most people ever imagined, and it is clearly happening faster than society is able to deal with it. How should we respond? Continue Reading →
Advertising & Marketing
Posts about Advertising & Marketing.
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What’s really new at CES® 2018? This year, CES will be a gathering of professionals from almost every industry. Together they will architect the technological evolution of human interaction and communication. CES has transcended its “consumer electronics show” initialism, and now it tells a story of innovation unlike any we’ve seen before. Continue Reading →
Once a beacon of optimism, the tech industry has come under pressure as concerns about potential negative impacts of innovation mount. Here are three ways to approach the problem. Let's discuss. Continue Reading →
I was honored to be named LinkedIn's #1 Voice in Technology for 2017. Congratulations to the other exceptional writers who made the list, and a very big thank you to my readers! As the year winds down, I thought it would be fun to recap your picks (by pageviews) for the top 10 articles of 2017. Continue Reading →
Net Neutrality rules were originally enacted to ensure that all Americans would have equal access to a free and open Internet. We can argue about what Net Neutrality rules did and did not accomplish in a moment, but now I want to explore the most sensational of all the post–Net Neutrality fears: the death of the Internet. Continue Reading →
Welcome to the TV industry’s latest bit of magic ... prestidigitalization. It’s a new twist on the old sleight-of-measurement trick. Here’s how it works. You buy TV the old-fashioned way because, well, that’s how you buy TV. The ratings suck. You want to pay less because you’re getting less. TV says, “You’re not getting less. Look at our newly crafted, data-driven metrics. We’re delivering premium audiences across omni-channel touchpoints and generating better return-on-ad-spends than ever!” If you can brush the buzzwords off your shoulder, you respond, “Yeah, but Nielsen says the ratings are down.” And TV triumphantly concludes, “Nielsen sucks! Here’s how we prestidigitally measure your success.” Continue Reading →
The Federal Communications Commission announced that it will vote on December 14 to enact the exceptionally misleadingly titled "Restoring Internet Freedom" order. If passed, it will do the opposite of restoring anything resembling freedom -- it will repeal the current net neutrality rules which were enacted to ensure that Americans would have equal access to the Internet. Continue Reading →
The coincidental emergence of the #MeToo hashtag and self-training, self-replicating AI systems got me thinking. How will a self-training AI system be biased when learning from the #MeToo hashtagged posts? And how would the advent of self-training AI affect the systems that control our news feeds and other curated content presented to us? Continue Reading →
Congress wants answers. It’s caveat emptor if someone boosts (pays to advertise) a Facebook post about a new fruit smoothie that prevents cancer, heart disease, and warts. But suggest to a professional politician that the same exact Facebook advertising might adversely affect that politician’s ability to get reelected, and it’s time for a congressional hearing. Continue Reading →
Professional negotiators often wax poetic about win-win outcomes: where both sides cooperate and compromise. In practice, win-win is never a dominant strategy. Lose-lose almost always beats it. Here’s why. Continue Reading →