One thing is crystal clear from CES: the world is awash in data. As Shelly Palmer, CEO of the Palmer Group, puts it: “We do life and create data.” And it’s up to marketers to figure out “how to create data, collect it, make it actionable and get the rights to use it,” said Mr. Palmer. Here, from the floor at CES, he talks trends, his top tech pick and the device that will enable the future.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.