Advertising & Marketing

Netflix says that roughly 100 million households use a shared password. For years it encouraged the practice because the network effect (more people watching Netflix) had a positive impact on subscriber acquisition. That was then. Now, Netflix is facing headwinds. It is losing subscribers and share prices are heading in the wrong direction. So, among other things, Netflix is going to try to increase revenue by cracking down on password sharing. Will it work? And, how will it work? Let’s explore. Continue Reading →

Citing competition from Discovery+, Disney+, Paramount+, AppleTV+, and the advent of CNN+, we are excited to announce ShellyPalmer+. “Everyone else has a plus,” said Shelly Palmer, founder of the soon-to-be-launched service. Continue Reading →

On the morning of January 23, 2022, I saw a tweet about purchasing a Bored Ape NFT for 135 ETH that I assumed was completely fake. It turned out to be fake. But the transaction was absolutely real. How do I know? The Ethereum blockchain is a public ledger. Transactions are viewable by anyone (including you and me), so let's do a little exploring and see who spent $337,500 (1 ETH = $2,500 at the time) to get their Bored Ape. Continue Reading →

Elon Musk owns approximately 9.2 percent of Twitter. What will happen if he takes the company private? What will happen if he simply dumps his shares and walks away? Is $54.20 enough to motivate Twitter shareholders? Continue Reading →

Instagram will now let all users tag products in their posts. The feature is rolling out to users in the U.S. today. Continue Reading →

According to Reuters, Ukrainian President Volodymyr Zelenskiy signed a decree that combines all national TV channels into one platform, citing the importance of a "unified information policy" under martial law. Continue Reading →

In the metaverse (meta: to describe, verse: egotistically short for universe), everyone lives their ideal lives, visits amazing places, hangs out with incredible people, and has photographic evidence to prove it. In a metaverse, every event is epic, so even mishaps are considered exceptional. How might this evolve? Continue Reading →

U.S. senators on Wednesday introduced legislation requiring the State Department to write a report on El Salvador's Bitcoin Law and develop a plan to "mitigate potential risks to the U.S. financial system." Continue Reading →

Coinbase's remarkably clever "Less talk, more Bitcoin" Super Bowl TV commercial was so effective that it appears to have broken the internet. (The site was down for a while during the game.) Continue Reading →

Barry Diller's IAC’s Dotdash will cease publishing print versions of six magazines: Entertainment Weekly, InStyle, EatingWell, Health, Parents, and People en Español. They will live on as digital-only brands. The decision triggers about 200 job cuts. Continue Reading →