Advertising & Marketing

According to the WSJ, a Saudi prince, Larry Ellison, and a bitcoin exchange are among a group of 19 investors who have committed more than $7 billion to back Elon Musk's bid for Twitter. Continue Reading →

Elon Musk has an option to purchase Twitter for $44 billion. For argument's sake, let's say Twitter has 300 million monthly active users (MAU). If so, he is paying approximately $147 per MAU. Telegram, on the other hand, has approximately 550 million MAUs. Using the same math, Telegram should be worth approximately $80 billion, but Twitter and Telegram are apples and oranges. Twitter is a publicly traded company with a traditional corporate form. Telegram is something completely different. Continue Reading →

Elon Musk's desire to buy Twitter has dominated tech headlines for weeks. The deal at first seemed impossible (or at least improbable), but now it’s official: Twitter has accepted Musk’s offer of $44 billion to buy the company. Continue Reading →

Netflix says that roughly 100 million households use a shared password. For years it encouraged the practice because the network effect (more people watching Netflix) had a positive impact on subscriber acquisition. That was then. Now, Netflix is facing headwinds. It is losing subscribers and share prices are heading in the wrong direction. So, among other things, Netflix is going to try to increase revenue by cracking down on password sharing. Will it work? And, how will it work? Let’s explore. Continue Reading →

Citing competition from Discovery+, Disney+, Paramount+, AppleTV+, and the advent of CNN+, we are excited to announce ShellyPalmer+. “Everyone else has a plus,” said Shelly Palmer, founder of the soon-to-be-launched service. Continue Reading →

On the morning of January 23, 2022, I saw a tweet about purchasing a Bored Ape NFT for 135 ETH that I assumed was completely fake. It turned out to be fake. But the transaction was absolutely real. How do I know? The Ethereum blockchain is a public ledger. Transactions are viewable by anyone (including you and me), so let's do a little exploring and see who spent $337,500 (1 ETH = $2,500 at the time) to get their Bored Ape. Continue Reading →

Elon Musk owns approximately 9.2 percent of Twitter. What will happen if he takes the company private? What will happen if he simply dumps his shares and walks away? Is $54.20 enough to motivate Twitter shareholders? Continue Reading →

Instagram will now let all users tag products in their posts. The feature is rolling out to users in the U.S. today. Continue Reading →

According to Reuters, Ukrainian President Volodymyr Zelenskiy signed a decree that combines all national TV channels into one platform, citing the importance of a "unified information policy" under martial law. Continue Reading →

In the metaverse (meta: to describe, verse: egotistically short for universe), everyone lives their ideal lives, visits amazing places, hangs out with incredible people, and has photographic evidence to prove it. In a metaverse, every event is epic, so even mishaps are considered exceptional. How might this evolve? Continue Reading →