TV’s Days Are Numbered

On yesterday’s investor call, Netflix CEO Reed Hastings said that Netflix is perfectly positioned because linear TV will be dead in “five to ten years.”

Reed is one of the smartest people I know, so I know that he knows that the only thing that can possibly kill linear TV is the NFL walking away from broadcast TV in 2031 when the current contract ends. If the NFL reups – which is to say, if TV has the money, which it may not – then broadcast linear TV (broadcast television networks and the local television stations that propagate their television signals across America) will live on for the length of the new contract.

On the other hand, if Netflix or another streaming service or group of services purchases exclusive rights to the NFL in 2031 (which we’ll know by 2029ish), then Reed is absolutely right: linear TV will die an accelerated (but still painfully slow) death: one filled with reruns of very old shows, syndicated content, repurposed news stories presented by AI-generated newsgivers (or unpaid interns), etc.

What about ATSC 3.0? Don’t get me started.

If you want to understand what a “no sports” linear TV landscape might look like, study the radio business. It suffered TV’s “ultimate fate” a while back, yet – against all odds – it’s still a $10 billion annual business. Why? Because it’s free to use.

What can we read into Reed’s comments? Is Netflix planning to sign a multibillion dollar deal with the NFL? Would Netflix or an aggregated group of streaming services give the NFL a big enough audience? The streaming audience is more affluent than the free over-the-air audience, but the NFL also needs “network effect” to help it promote the sport. Were Reed’s words a promise, a plan, or a prayer?

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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