TikTok Must Be Banned (Again)

FCC Commissioner Brendan Carr has given the CEOs of Apple and Google until July 8 to respond to his open letter asking Mr. Cook and Mr. Pichai to remove TikTok from their respective app stores. In the letter, Commissioner Carr states, “It is clear that TikTok poses an unacceptable national security risk due to its extensive data harvesting being combined with Beijing’s apparently unchecked access to that sensitive data.”

He goes on to enumerate some of the data he believes is captured by TikTok (search, browsing histories, keystroke patterns, biometric identifiers such as faceprints, text, images, and videos). In other words, the exact same data that most big tech companies (Facebook, Instagram, Twitter, Snapchat, LinkedIn, YouTube, Google/Alphabet, etc.) collect, use, buy, and sell. The letter suggests that “the list of personal and sensitive data goes on from there.”

Either this letter is simple political grandstanding and fear mongering or it isn’t. Is this letter about Brendan Carr trying to get famous by claiming that China is weaponizing our “sensitive personal data”? Or is this letter about the danger of any entity (foreign or domestic) collecting and using our “sensitive personal data”? Mr. Carr doesn’t mention any other companies that collect data, which is curious.

Data is more powerful in the presence of other data. Said differently, an enriched data set (having more data) may increase the accuracy of predictions. For example, the ability to predict when you should surface a specific piece of content (right message in front of the right person in the right place at the right time).

I’m up for a debate about weaponized data, but TikTok is not a good place to start. Let’s start with U.S.-based credit bureaus who have complete unfettered access to 100% of the data they need to destroy people’s credit with zero recourse. Let’s look at the illegal use of location-based data in the context of search history for denial of insurance coverage or health benefits or increased cost of money. There are so many truly abusive uses of data that are never spoken about… why is anyone even thinking about “surveillance” in the context of ad-placement? Could it be because “China is spying on you” is great clickbait?

Let’s get a real conversation going about credit bureaus, third-party data, feedback loops, average people’s complete ignorance of how their data is being collected and used, how many data points your Apple Watch and iPhone (or Android device) collect each day, and what Apple, Google (and every company they work with) have access to and how that data is used.

What About Web3?

All of this is a perfect segue into SSID (self-sovereign identification) or DID (decentralized identification). These are blockchain (Web3) technologies that can offer individuals control over their own data and how it is used. Mr. Carr’s letter is a good reason to discuss “another way” to approach data collection and use.

A few questions: 1) What are we afraid TikTok is going to do with our data? 2) Do any other companies (foreign or domestic) have access to the same data? If so, what do they do with it? 3) What type(s) of regulation should be put in place? 4) Which government agency (or branch of government) should oversee this regulation? 5) How do we protect people’s privacy but still foster innovation and support entrepreneurship in a data-driven economy?

I have dozens more questions, but I’m interested to hear your thoughts.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.



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