Advertising & Marketing

  eMarketer recently estimated that buying display ads through real-time bidding (RTB) platforms will account for 13 percent of online display spending in 2012, and will rise to 25 percent in 2015. Does the increased use of RTB mean that more and more salespeople will be disintermediated by ad exchanges and trading desks and put out Continue Reading →

For the first time in my career, I used F.U.D. (Fear/Uncertainty/Doubt & Dread) marketing for a local election that was very important to my small town of Saratoga Springs, NY. Last week, I learned that we had won big, taking 23 of 25 voting districts. I want to pass on a few marketing lessons I Continue Reading →

Facebook is hooking businesses near its Menlo Park, California headquarters with routers to test a free Wi-Fi program, according to the Los Angeles Times. To access the free Wi-Fi, users simply have to use the social network’s “Check-in” feature. Once that’s done, they will be brought to the business’ Facebook page and then allowed onto Continue Reading →

Statistics are everywhere these days, and it’s difficult to know which ones to take seriously. Occasionally, a “report” comes out that’s so misleading it presents a teachable moment on how to spot a bad statistic. Last week, Twitter made headlines for claims that users who are exposed to their political advertisements, in the form of Continue Reading →

Four Windows 8 television advertisements have leaked online, ahead of the operating system’s launch later this month. The advertisements, which first appeared on Israeli technology site TechIt, show off some of the main features of the operating system, but focus on the learning experience for new and existing Windows users. A number of early adopters Continue Reading →

It’s Advertising Week here in New York and I’ve been listening to presentation after presentation about the new, new thing … Local Advertising. So, here is an excerpt from my upcoming book, “Digital Leadership: How to Succeed in a Connected World,” about the complete myth of local advertising. Harry emailed me the other day. He Continue Reading →

(This content was originally posted at Keller Fay.) A recent article in the New York Times caught my eye. Entitled “The Best Book Reviews Money Can Buy,” the article says there is a growing practice of authors who commission reviews for their books, rather than letting reviews spring up organically on online sites such as Amazon.com or Continue Reading →

Amazon decided not to discuss it at Thursday’s press event, but all three of Amazon’s new Kindle Fires — the new 7-inch tablet, 7-inch HD tablet and 8.9-inch Kindle Fire HD — will come with “Special Offers” a.k.a. advertisements on their lock screens, The Verge reports. Previously reserved only for select Kindle eReader models and Continue Reading →

People often visit Web sites on their mobile phones as much or more than they do on computers. But that leaves Web companies with a challenge: how to make money on phones, where there is less space for advertisements and people have less patience for them? YouTube thinks it has an answer. On Wednesday, it Continue Reading →

(Content originally posted on HLNTV.) Are you surprised that Facebook wants to enter the online banking business? Or become an online stock trader? Or be a place where you can find your next job? Or let you share all your musical likes? Or be your local movie theater? Some might even ask, “Is Facebook taking over the world?” The Continue Reading →