Advertising & Marketing

I think this lyric from an obscure murder ballad pretty well describes a person’s initial feelings after having been fired. I’m dead. My life is over. I’ll never (fill in your own bucket list here). When someone is fired, one normal response is similar to grieving over their job and themselves. For most people, there’s Continue Reading →

I recently saw a high-energy commercial with people dancing and jumping around the video slots at the Saratoga Casino and Raceway not far from my home in Saratoga Springs, NY. The casino looked much more exciting than I remember from my last visit several years ago, so I drove over to see if they’d made Continue Reading →

What is the value of a Facebook “Friend?” What is the value of a Facebook “Like?” What is the value of a Twitter “Follower?” How do you calculate the ROI? What is the value of a fan engagement? How do you quantify time spent on your site, with your profile or on your fan page? Continue Reading →

One of the easiest and most successful processes to increase business-to-business sales is to simply separate what’s normally called selling into two parts: Prospecting and selling, which I define as: Prospecting: Finding someone who wants to talk to you. Selling: Convincing a prospect to do business with you. Let’s look at the two sequentially: 1. Continue Reading →

A few weeks ago my blog presented 8 questions that need to be answered before taking a job, transfer, promotion, or even new client. Friends from the Marketing Executives Networking Group suggested 3 more questions that are important to help new employees flourish once they’re hired, including as a contractor. 1.    What do I need Continue Reading →

Stumbling forward is a good description of the most successful marketing departments I’ve been associated with. Stumbling forward is a can-do attitude more than a process to help overcome problems and surprises. I hadn’t thought of the stumbling forward concept until I read a recent WSJ article by Ben Casselman that used this phrase to Continue Reading →

Vehicle signs can be harmful to your business since they connect the actions of your employees directly to your business. So far this week: Home builder’s SUV was parked in a handicapped spot at the post office; Insurance sales person’s car took up two spaces at my lunch spot; Furniture store delivery truck sped past Continue Reading →

Re-syndicated from MENGonline.com Members of our Marketing Executives Networking Group provided these three questions that potential employers really want to know about you before making a job offer. 1. Can you do the job? Recruiters and most human resource departments are looking for: Same title. More prestigious company, usually in the same industry. Promotions and Continue Reading →

This statement was made by Adrian Miller, a consultant, author and sales trainer, during a webinar to the Marketing Executives Networking Group this week. While there was a little pushback during Q&A and Adrian had no support beyond her personal observations, I completely agree with her conclusion. Neither of us is dismissing the importance of Continue Reading →

First, the economy was ok last winter in Saratoga Springs, NY when the local builders association decided that the housing market was strong enough to showcase 19 houses and condos this month. That’s up from 15 homes last year and none in 2009 when the economy was so uncertain that no showcase was held. Second, Continue Reading →