Advertising & Marketing

Although halfalogue was one of the Words of the Year according to the New York Times one year ago, I didn’t hear about it until this week when I looked at the 2012 Old Farmers Almanac. You probably already know what I just learned: Halfalogue is half of a cell phone conversation heard involuntarily. I Continue Reading →

Every time a subordinate, peer or potential vendor asks me to agree to do something, my mind quickly races through a list of eight questions: 1. Do I believe this could be important? If not, why would I do it? 2. Do I believe this will be successful? If not, is there anything I can Continue Reading →

When I lived in Cincinnati working for Procter & Gamble, there was great local advertising for Kash’s Big Bargain Barn. I’m defining great advertising in this case as unforgettable, even if you tried to. I’ve remembered the tag line “save cash with Kash” for more than 30 years. Kash Amburgy delivered the message “Follow the Continue Reading →

I think this lyric from an obscure murder ballad pretty well describes a person’s initial feelings after having been fired. I’m dead. My life is over. I’ll never (fill in your own bucket list here). When someone is fired, one normal response is similar to grieving over their job and themselves. For most people, there’s Continue Reading →

I recently saw a high-energy commercial with people dancing and jumping around the video slots at the Saratoga Casino and Raceway not far from my home in Saratoga Springs, NY. The casino looked much more exciting than I remember from my last visit several years ago, so I drove over to see if they’d made Continue Reading →

What is the value of a Facebook “Friend?” What is the value of a Facebook “Like?” What is the value of a Twitter “Follower?” How do you calculate the ROI? What is the value of a fan engagement? How do you quantify time spent on your site, with your profile or on your fan page? Continue Reading →

One of the easiest and most successful processes to increase business-to-business sales is to simply separate what’s normally called selling into two parts: Prospecting and selling, which I define as: Prospecting: Finding someone who wants to talk to you. Selling: Convincing a prospect to do business with you. Let’s look at the two sequentially: 1. Continue Reading →

A few weeks ago my blog presented 8 questions that need to be answered before taking a job, transfer, promotion, or even new client. Friends from the Marketing Executives Networking Group suggested 3 more questions that are important to help new employees flourish once they’re hired, including as a contractor. 1.    What do I need Continue Reading →

Stumbling forward is a good description of the most successful marketing departments I’ve been associated with. Stumbling forward is a can-do attitude more than a process to help overcome problems and surprises. I hadn’t thought of the stumbling forward concept until I read a recent WSJ article by Ben Casselman that used this phrase to Continue Reading →

Vehicle signs can be harmful to your business since they connect the actions of your employees directly to your business. So far this week: Home builder’s SUV was parked in a handicapped spot at the post office; Insurance sales person’s car took up two spaces at my lunch spot; Furniture store delivery truck sped past Continue Reading →