People often visit Web sites on their mobile phones as much or more than they do on computers. But that leaves Web companies with a challenge: how to make money on phones, where there is less space for advertisements and people have less patience for them? YouTube thinks it has an answer. On Wednesday, it introduced a new kind of ad for its mobile site that lets viewers choose whether or not to watch a video ad, and only charges advertisers if the ad is watched. This type of ad, which YouTube calls TrueView, has been available on computers since late 2010. Read the full story at The New York Times blog.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.