Advertising & Marketing

Your Facebook News Feed is about to get more annoying. The social network is getting ready to populate feeds with video ads according to AdAge. Why now? To “attract big swaths of ad dollars from TV advertisers.” By April, Facebook will reportedly have video ads airing on its desktop site and smartphone and tablet apps. Continue Reading →

“You agree that a business may pay Instagram to display your photos in connection with paid or sponsored content or promotions without any compensation to you.” That sentence was added to Instagram’s terms of service yesterday, sparking widespread outrage — the most panicked analysis claims Instagram just gave itself permission to sell everyone’s photos at Continue Reading →

They say that a picture is worth a thousand words. I have always viewed that expression as quaint and rather colloquial. But over the last few weeks, as I have been preparing for a friends and family soft launch, I have been playing with new ways of telling stories, of conveying information in a meaningful Continue Reading →

The beauty of Instagram is its simplicity and lack of advertisements. But if comments made by Carolyn Everson, Facebook’s vice president of global marketing solutions are accurate, advertisements could be coming to Instagram in the near future. When asked if Facebook would put ads on the photo-sharing app and micro social network, Everson said that Continue Reading →

This has been a year of extremely productive writing for me. Long-time readers of this column may question that statement, as I’ve had less columns here in 2012 than in prior years. Why is that? Over the last twelve months, I have been writing a book. “Entering the Shift Age” is a deep look into Continue Reading →

Tablets are an important resource for small businesses. Not only do tablets provide today’s small businesses with tools to enhance productivity and efficiency, they also provide an additional way to market their products and services to consumers. Tablets play a critical role in today’s modern world and, within a few years, they are expected to Continue Reading →

Facebook announced on Tuesday that its Facebook Gifts service is now available to everyone in the US, and that as part of its public rollout, the company has now enabled users to make charitable contributions to a number of non-profit partners. Users can now donate to the Robin Hood Foundation’s Hurricane Sandy relief efforts, adding Continue Reading →

Thomas Ricks, Pulitzer-Prize winning journalist and author of the NY Times best-selling book about the war in Iraq, Fiasco, and the current hot seller, The Generals: American Military Command from World War II to Today, had an interview with Fox News cut off after 90 seconds because he dared tell the interviewer Jon Scott the Continue Reading →

In 2007, Millward Brown undertook the first industry-wide study of consumer-controlled, ad-supported video content. Dubbed the C-TV study, it concluded that, in terms of ad recall, online video advertising was substantially more effective than TV advertising. This year, in a major collaborative neuroscience study with VEVO, the prominent music-video channel, UM wanted to revisit that Continue Reading →

Every day, we’re bombarded with advertising. Billboards. TV. Internet. Flyers. Cereal. Shoes. Advertising comes in every form and flavor, and it’s impossible to get away from. I wrote on my blog a few weeks back about how it was interesting that nobody was talking about the fact that Windows 8 bakes in ads into Microsoft’s Continue Reading →