The beauty of Instagram is its simplicity and lack of advertisements. But if comments made by Carolyn Everson, Facebook’s vice president of global marketing solutions are accurate, advertisements could be coming to Instagram in the near future. When asked if Facebook would put ads on the photo-sharing app and micro social network, Everson said that “eventually we’ll figure out a way to monetize Instagram.” Given Instagram’s explosive growth since Facebook acquired it in April for $1 billion, it makes sense for the social network to expect a return on its investment. Everson didn’t mention a specific timeframe for when Facebook plans to monetize Instagram, but said that many brands are using the platform to engage with followers and that monetization was definitely “going to happen.”
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.