Facebook announced on Tuesday that its Facebook Gifts service is now available to everyone in the US, and that as part of its public rollout, the company has now enabled users to make charitable contributions to a number of non-profit partners. Users can now donate to the Robin Hood Foundation’s Hurricane Sandy relief efforts, adding to its other non-profit partners including Blue Star Families, Girls Inc. or Donor’s Choose, which helps boost support for charities that may be supporting a friend of member of the family. For those over 21, Facebook has also added a Wine gift selection, complimenting its existing Food & Drink, Home & Kitchen, Baby & Kids categories. Over the course of November, Facebook rapidly rolled out support for Gifts in its mobile apps, adding Gift buttons to every user’s profile (in the US for now) to make it easier to gift straight to a Facebook friends.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.