There are nearly 70 million tablet users in the U.S. alone, a figure that has doubled from the year before. This means that nearly 30% of the country’s Internet users are browsing on a tablet device. Tablet traffic to e-commerce sites grew by 348% from 2011 to 2012, overtaking smartphone traffic for the first time. With the tablet market as young as it is, its footprint is only going to expand. This trend sends a strong message: If you haven’t already, now is the time to prioritize your website’s design considerations for tablet functionality. Ignoring this could negatively impact your website’s overall conversion rate, return visits, sales and more. When a website exhibits “tappiness,” it’s easy — or even delightful — to use on a mobile or tablet device. Tappiness encompasses smart use of space, text that is easy to read, logical interaction clues and large touch targets that allow visitors to navigate with confidence.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.