Advertising & Marketing

Twitter CEO Dick Costolo took the stage in Manhattan this morning to talk with a crowd of the biggest advertisers and brands from Madison Avenue. He brought up a slide of a recent tweet, featuring a picture of race cars spinning out of control. “Usually when there is a crash at the Daytona 500 the Continue Reading →

During sales training with Procter and Gamble many years ago, my trainer told me to “shut up” after asking for the order. I remember thinking that it sounded simple. But when the person across the table from me sat quietly after my next presentation, the silence was painful. I broke down after about 30 seconds Continue Reading →

Twitter just unveiled the Lead Generation Card, a new expandable tweet format which allows users to show their interest in a particular discount or offer that’s being promoted by their favorite brand. When a user expands the tweet, they’ll see a description of the offer, as well a small button underneath that will allow them Continue Reading →

When Facebook bought Instagram for $1B last year, it was a startup less than 2 years old. Its photo app attracted over 30m users and sported an eye-popping user growth curve. Since then, entrepreneurs, VCs and pundits have actively wondered who would be next. I think we know now. And, ironically, it isn’t a natively mobile service. On Sunday, it Continue Reading →

Pinterest just got an upgrade that could make it easier for users to gather information by navigating in its site. Instead of exclusively linking back to the original source, pins from certain brands will now display information such as recipes, movie reviews and price information. Pinterest has partnered with several brands, including eBay, Target, ModCloth, Continue Reading →

After announcing its deal to acquire Tumblr for $1.1 billion, mostly in cash, Yahoo today started to lay out some of the details for how it intends to make use of the property while trying to stick to its promise “not to screw it up.” Expect more advertising by next year as well as more Continue Reading →

If you want a job straight out of college, don’t come knocking on Kirk McDonald’s door. President of a tech company in New York City, McDonald wrote a brutally honest op-ed in the Wall Street Journal called ‘Sorry, College Grads, I Probably Won’t Hire You.’ He believes most college graduates don’t have the one skill Continue Reading →

Wired magazine declared that we are witnessing “The Platinum Age of TV” in its April cover story. This boom time for quality TV, it says, is powered by a “hyper-social, data-driven” approach to new show creation and promotion. “It all adds up to a potentially thrilling new era for television, one that values shows that spark Continue Reading →

  The ideal of the 17th century physicists was to be able to explain all physical reality in terms of the movement of atoms. This idea was extended by people like Descartes who saw the human body itself as nothing but a machine. Chemists tried to study chemical reaction in this light and reduce chemistry Continue Reading →

The World Health Organization estimates that about 121 million people worldwide have some form of depression. Though there aren’t any official stats, I’m pretty sure most startup founders fall under that category at some point. Being depressed about work, life, money and family is a fairly common thing… yet it is largely unspoken. There is Continue Reading →