Chipotle Guacamole

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Shelly & Ross chat with Chris Brandt, CMO of Chipotle Mexican Grill, about the organization’s billion dollar digital business and how they made it happen. Plus, we get the answer to the most pressing Chipotle question: Why is Guacamole extra?

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About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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