Strategy

The pandemic is teeming with known unknowns. How will we assess the risks? What impact will new consumer preferences have on our business? Will we have inflation or deflation? A recession or depression? As hard as these questions are, we’ve helped our corporate clients reframe and answer them in multiple ways. You can too. Here’s how. Continue Reading →

Most of us are waking up in an unrecognizable world. We are working from home or forced to adopt new ways of working together. We're all adapting and doing our best just to get through the day. There are not many silver linings to this dark pandemic cloud. But one may be the opportunity to create new, better, more productive processes which will lead to much better products. Continue Reading →

Shelly & Ross chat with Chris Brandt, CMO of Chipotle Mexican Grill about how the organization's billion dollar digital business and how they made it happen. Plus, we get the answer to the most pressing Chipotle question: Why is Guacamole extra? Continue Reading →

America is getting ready to reopen for business. Everyone has their own ideas about how this will work. On paper, or from a dispassionate conference room, it is easy to speak of “an acceptable level of risk.” COVID-19 is personal and, if you become infected, there are a wide range of possible outcomes. How safe is safe enough? Continue Reading →

The coronavirus pandemic is teeming with known unknowns. How many people have had it? How many people will get it? What is today’s R₀ value in the top 50 markets? How will we assess the risk of bringing our employees back to the office? What impact will new consumer preferences have on our business? Will we have inflation or deflation? A recession or depression? As hard as these questions are, we’ve helped our corporate clients reframe and answer them in multiple ways. You can too. Here’s how. Continue Reading →

I was looking at my list of pre-pandemic theses and it is absolutely frightening how irrelevant most of them are to a post-pandemic future. Worrying about AI taking white-collar jobs, or the fate of commoditized packaged goods, or the adoption rates of IoT devices, or the potential deployment of 5G service seems meaningless if people are worried about being safe and wondering how they are going to put a roof over their heads and food on the table. So, it’s time for some new thinking, and an action plan for 2020 and beyond. Here's how. Continue Reading →