Shelly & Ross chat with Chris Brandt, CMO of Chipotle Mexican Grill about how the organization's billion dollar digital business and how they made it happen. Plus, we get the answer to the most pressing Chipotle question: Why is Guacamole extra? Continue Reading →
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Peloton (the exercise bike company) watched $942 million in market value ride into the sunset in a single day. The value destruction was due to its controversial holiday commercial. The internet didn't like it. But... did the punishment fit the crime? Is this result an unfortunate outlier, or are there lessons to be learned? Continue Reading →
Bumble Bee foods filed for bankruptcy protection on Thursday. Its assets will be purchased by Taiwan-based FCF Fishery. Bumble Bee's management cites the company's recent legal challenges (it was fined $25 million for creating a price-fixing cartel with Starkist and Chicken of the Sea) as one of the causes of the reorganization and sale. Continue Reading →
There’s an article in today’s New York Times with the title, “The Advertising Industry Has a Problem: People Hate Ads.” It says, “the advertising industry faces an ‘existential need for change,’ according to a blunt report published on Monday by the research firm Forrester. Now the agencies must ‘disassemble what remains of their outmoded model’ or risk ‘falling further into irrelevance,’ the report concludes.” Continue Reading →