Advertising

Snap’s CEO Evan Spiegel said that more than 150 million users have generated more than 10 billion messages using MyAI, Snapchat's AI-powered chatbot, including advice on car purchases, restaurant choices, and even negotiating wage increases. Continue Reading →

At a dinner party the other night, a very accomplished business person told a story about how he and his wife were certain that their devices were listening to their conversations. “I was talking to my wife about a pair of designer shoes that she wanted to purchase, and not 10 minutes later while she was doing some online research for work, she saw an ad for that exact pair of shoes. She hadn’t searched for the shoes; the ad just appeared. Clearly, our computers or our phones are listening.” Some people nodded in agreement, and others began to chime in. Continue Reading →

Google has thrown open the doors, albeit cautiously, to its new experiment: Search Labs. This venture is a crucible for testing features that could redefine how we engage with search engines​​. Continue Reading →

Google is incorporating generative AI into its marketing business, offering advertisers AI-generated content across its platforms, according to a report from the Financial Times. Alphabet plans to use large language model (LLM) technology, similar to that used in its Bard chatbot, to create ads on search pages, YouTube, Maps, Gmail, and its other platforms. Continue Reading →

Bard, Google's experimental conversational AI model, has faced criticism from users for its limited knowledge and responses compared to OpenAI's ChatGPT and Microsoft's Bing Chat, both powered by OpenAI's GPT-4. Continue Reading →

Just as Bing was starting to give Google a headache, our friends in Redmond have decided to introduce ads in the Bing chat interface. It is unclear what "in" actually means, but in a recent blog post, Microsoft Corporate Vice President Yusuf Mehdi announced the company's exploration of "placing ads in the chat experience." Continue Reading →

Welcome back to the "Elon Channel," where it's "All Elon, All The Time." Today is pink slip day – with an Elon twist, of course. If you wake up to a work email, you still have a job. If Twitter HR sends an email to your personal email address… you're fired. This is twisted. Continue Reading →

Welcome to day five of the "Elon Channel," where it's "All Elon, All The Time." After taking over as Chief Twit (his words, not mine), Elon wrote, "Twitter obviously cannot become a free-for-all hellscape, where anything can be said with no consequences." He followed that with, "Twitter aspires to be the most respected advertising platform in the world." I won't pretend to guess what Elon was thinking when he wrote these words, but his actions betray any hope of Twitter regaining the trust of major advertisers. Continue Reading →

I'm at the point where I'm going to give up on any potential for a universally-accepted definition for the word "metaverse." It has devolved into a key ingredient of word salad. Continue Reading →

The founders of Taiv had an idea: What if a sports bar owner could make an extra $500 every month by using technology to replace the commercials in TV broadcasts with commercials they sold themselves? It is an awesome idea. It is also a blatant theft of services. Continue Reading →