Marketing

There's an article in The Verge today entitled “Streaming services really want you to buy stuff while you watch TV”, which reminded me of some sage advice I often got from the late Clayton P. Knowles, Jr., Esq. (my first general counsel). Continue Reading →

I am thrilled to announce our first AI for Brand Marketers Summit powered by Brand Innovators & Shelly Palmer, hosted by Paramount Global (June 4-6 in NYC). Continue Reading →

Super Bowl LVIII, which aired on CBS and was simulcast on various platforms (including Paramount+, Univision, and Nickelodeon), achieved a record-breaking 123.4 million viewers, making it the most-watched television broadcast in the United States since the Apollo 11 moon landing in 1969 and surpassing last year’s Super Bowl viewership of 115 million. Continue Reading →

Deepfakes are all fun and games until a synthetic Taylor Swift starts promising free cookware on TikTok – then it requires Federal legislation. Continue Reading →

Using readily available generative AI tools, our prompt crafting (aka prompt engineering) workshops can help any team increase their productivity by 5%-25% in about 45 minutes. Now that Microsoft, Google, Salesforce, Adobe and other major software vendors have begun to incorporate generative AI into their products, good prompt crafting skills will become table stakes. Continue Reading →

Meta has launched a suite of generative AI tools tailored for advertisers. Three new features stand out. Continue Reading →

Google will set stringent requirements for bulk senders, defined as anyone dispatching more than 5,000 messages to Gmail accounts daily. These new mandates, aimed to enhance user experience and security, will roll out by February 2024. Continue Reading →

Snap’s CEO Evan Spiegel said that more than 150 million users have generated more than 10 billion messages using MyAI, Snapchat's AI-powered chatbot, including advice on car purchases, restaurant choices, and even negotiating wage increases. Continue Reading →

Greetings from Terminal B at Newark. I'm heading to Deer Valley this morning to do a keynote about the potential global economic impact of AI. It is already touching every industry, and it's still early days. Meta's got a new voice cloner (that they're not going to release just yet), but there's plenty of other AI tools to go around. Continue Reading →

I'm at the point where I'm going to give up on any potential for a universally-accepted definition for the word "metaverse." It has devolved into a key ingredient of word salad. Continue Reading →