Marketing

Snap’s CEO Evan Spiegel said that more than 150 million users have generated more than 10 billion messages using MyAI, Snapchat's AI-powered chatbot, including advice on car purchases, restaurant choices, and even negotiating wage increases. Continue Reading →

Greetings from Terminal B at Newark. I'm heading to Deer Valley this morning to do a keynote about the potential global economic impact of AI. It is already touching every industry, and it's still early days. Meta's got a new voice cloner (that they're not going to release just yet), but there's plenty of other AI tools to go around. Continue Reading →

I'm at the point where I'm going to give up on any potential for a universally-accepted definition for the word "metaverse." It has devolved into a key ingredient of word salad. Continue Reading →

First-party cookies are important. They help web publishers customize your experience. Third-party cookies are important for advertisers – and Google wants them gone. Continue Reading →

A little more than 246 years ago, our forefathers used the best technology available to inspire colonial proto-Americans to revolt against King George. At that time, the "best" technology available was the printing press and the "best" social network required the use of "word of mouth" in Public Houses. Grog was the lubricant that facilitated this communication and the rest, as they say, is history. Continue Reading →

Tomorrow will be nothing like today. It may look and feel a lot like today – you’ll get up, have breakfast, exercise, go off to work, etc. But tomorrow will be nothing like today. Continue Reading →

Instagram will now let all users tag products in their posts. The feature is rolling out to users in the U.S. today. Continue Reading →

Consumers can’t possibly adopt a preference for custom or personalized manufactured goods and services in big enough quantities to upset mass manufacturing and distribution … can they? Continue Reading →

Have you ever been talking about a particular pair of shoes or handbag with a friend, only to suddenly see ads for that exact product pop up on Facebook and on Google? It must mean your phone is spying on you! Right? Wrong! Shelly Palmer talks with Bianca Peters and Raegan Medgie about predictive analytics and what's really happening. Continue Reading →

In partnership with Shopify, TikTok is adding in-app shopping. What does that have to do with tapping on Jennifer Aniston's sweater? Continue Reading →