Marketing

I’ve been providing the following advice to a college senior searching for his first “real” job. Perhaps you know someone who’ll find this valuable. 1. GET THE RIGHT EDUCATION Although this first section should be particularly useful for college freshmen and sophomores, many of the seniors I’ve talked with recently are still struggling to make Continue Reading →

Re-syndicated from MENGonline.com Reviewing more than 125 resumés for MENG members during the past three years, I discovered that many could be improved easily. These seven improvements are taken from my recent MENGinar “How to Improve Your Resumé in 60 Minutes,” which is available to members at mengonline.com. 1. Be Consistent You must be consistent Continue Reading →

There are several typical strategies used to defend against new competitors that apply to all types and sizes of businesses. IGNORE: Often the best course is to simply ignore the new competitor, which typically isn’t as dangerous or directly targeted against your business as you initially imagine. The three advantages of this “no-action” strategy are: Continue Reading →

Last week I wrote about the local Saratoga Springs, NY HUD Board public relations disaster. They had done everything wrong by ignoring and then mishandling a problem with bedbugs and providing a “not our fault” response. You can look at the earlier blog and videos for a full account. The Board quickly had to decide Continue Reading →

Re-syndicated from MENGonline.com I worked for many years for a company with a long-reigning CEO that many thought impossible to work with.  Yet, I loved working there.  It may have been the best fit for my skills of any of the many companies I worked for. I learned a great deal and used the following Continue Reading →

This is an educational story about how a problem escalates if not handled promptly and properly. The local HUD Housing Authority Board of Directors in Saratoga Springs, NY is in the middle of a public relations disaster and is fanning the fire with all of the wrong actions. This NBC video summarizes the story. Originally Continue Reading →

Successful Companies Turn Individuals into Great Sales People There are only four steps for an individual to become an enthusiastic customer and an unpaid sales person. Just remember: A.I.P.S. Become Aware Obviously, an individual must become aware of your product or service before they can even consider becoming your customer, let alone a sales resource. Continue Reading →

Every marketer is knowledgeable about the 4 P’s of marketing: Product, Price, Place, & Promotion. They’ve been taught in business classes for years. Of course, since marketers can never leave anything simple alone, we’ve been adding more to the litany: Passion People Performance Personal relationships Persuasion Population Positioning Process Profits Projects Purpose I generated this Continue Reading →

If you read my last blog, you may have already figured out that this was another poster outside my dad’s breakfast-lunch café many years ago. This poster also was published nationally in hundreds of newspapers by Ripley’s Believe It or Not. It’s hard to believe anyone would advertise like this, isn’t it. But it worked Continue Reading →

A question for all you marketers: Would you have approved “World’s Worst Coffee” for a poster at the door of a breakfast-lunch café? Note that the poster was bright yellow with orange letters. Me neither. And neither would the vast majority of my fellow members of the Marketing Executives Networking Group. Why would anyone come Continue Reading →