Shelly Palmer
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Marketing

Posts I've written about Marketing. Subscribe to my newsletter to make sure you don't miss anything.
December 5, 2014

The Psychology Behind Gift Card Giving, Part Two

All gift-givers fall into at least one of six profiles. Continue Reading →
December 2, 2014

You Only Need to Fulfill 2 Requirements to Stay Employed

Do you make your boss's life easier? Do you help her stay employed?  Continue Reading →
November 28, 2014

The Psychology Behind Gift Card Giving

Would you prefer a $25 gift card or $30 gift? Continue Reading →
November 25, 2014

Retail Brands Gain by 109% in Social Y/Y: What it Means for Black Friday

How do you get customers to engage with your brand? Through awesome social marketing. Continue Reading →
November 21, 2014

5 Quick Tips on How to Respond to Negative Reviews Online

Don't go viral for the wrong reason. There's a right -- and a wrong -- way to respond to criticism online. Continue Reading →
November 14, 2014

Highly Mobile Industry Moves to Adopt Mobile Technology

The world is changing, and companies must adapt to new mobile technologies in order to survive. Continue Reading →
November 13, 2014

Meet Ashley Banks, A Digital Strategist Who Rejects The “Cult of Busy”

If you can, take time for people and activities that excite me. Continue Reading →
November 12, 2014

How Advanced Connectivity Will Revolutionize Measurement & Optimization

The rise of wearable technology is giving marketers a whole new area to target consumers. Continue Reading →
November 11, 2014

Keeping Projects on Track in Virtual Space

Letting your employees work remotely offers lots of benefits, but also challenges that must be overcome. Continue Reading →
November 9, 2014

CBSN: An Interactive Streaming News Network

It's day one of the new world order. CBS News has created an online live/on-demand 15-hour-per-day news service targeting consumers who prefer to consume video news on connected devices. Continue Reading →
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