Marketing

If you want to succeed in 2015, you're going to have to build your online presence. Continue Reading →

Unless you activate your plans by putting the optimization recommendations into market, you’ll never achieve your ultimate goal of improving marketing results and ROI. Continue Reading →

Just because digital media is infinitely more measurable doesn’t mean marketers can simply abandon their traditional offline channels. Continue Reading →

In a sea of competitors, here's how to make sure your product stands out. Continue Reading →

Having trouble finding the perfect wording? Check these templates out. Continue Reading →

Dorie Clark reminds us we can be anyone we want to be if we are willing to put in the work. Continue Reading →

While retargeting has emerged as a popular form of advertising, it isn't without flaws. Continue Reading →

Here's how to successfully implement an omnichannel strategy. Continue Reading →

Appealing to customers through mobile is a great way to get them into your store. Continue Reading →

What can we learn from the data we already have? Can traditional demography be adapted to describe the world as we observe it? Are there tools that could help us better understand consumer behavior? What does it mean to sell an actual audience as opposed to selling a proxy for it? Continue Reading →