Shelly Palmer
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Marketing

Posts I've written about Marketing. Subscribe to my newsletter to make sure you don't miss anything.
July 21, 2015

Can Robocalls Be Stopped?

Shelly Palmer on Fox 5
Can you really stop Robocalls? Shelly Palmer talks about what you can do on Fox 5 with Ben Simmoneau and Juliet Huddy on Good Day Wake Up. Airdate: July 21, 2015 Continue Reading →
May 23, 2015

Digitally Enhanced Marketers Will Be Unbeatable

Digital Marketers
Up to now, all marketers have been active engagement specialists: get consumers’ attention, get them to do something. But over the next few years, digitally enhanced marketers will emerge. Continue Reading →
February 19, 2015

Brand Shift: The Future of Brands and Marketing

We have entered one of the most transformative, disruptive times in the history of brands and marketing.  Continue Reading →
February 18, 2015

Merging Performance Art with Visual Design: Meet Kevin Ling

A visual designer for Club Monaco, Kevin Ling says he "does arts-and-crafts for a living." Continue Reading →
February 16, 2015

How to Use the First Five Minutes of Any Networking Conversation

In the first five minutes of any conversation, the smartest networkers do what no one expects: they only ask questions. Continue Reading →
February 15, 2015

Which Came First? The Chicken or the Egg… Data Science Can Help

Data science allows us to combine hypothesis-based (deductive) reasoning and pattern-based (inductive) reasoning to extract actionable information from diverse data sources.  Continue Reading →
February 10, 2015

5 Lessons Left Shark Can Teach Your Company About PR

Sometimes, you need to channel your inner Left Shark to give your product an extra push. Continue Reading →
February 4, 2015

How to Turn Fitness and Family Into a Dream Job

David Liston combined teaching, fitness, and family to create his dream job. He now runs work outs in the Rose Bowl Stadium and calls it "work." Continue Reading →
January 29, 2015

Why Marketers Should Ditch Correlation (Even When It’s Raining)

Brands too often use correlation as a way to try to understand how a particular event -- such as the weather or a new ad campaign -- may lead to a conversion and then use that information to predict revenues. Continue Reading →
January 28, 2015

A Founder’s Perspective on “Just Do It”

Here’s a perspective on making the leap into startup life. Continue Reading →
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