Advertising

Large companies that fail to remove false and misleading comments from their brands’ Facebook pages within 24 hours face potential court action, the competition watchdog has said. Companies are required to monitor comments left by the public to ensure they comply with advertising guidelines and consumer law, after a ruling by the advertising industry’s regulator Continue Reading →

I attended an extraordinary event this week hosted by Joe Polish and Peter Diamandis. Speakers included household names such as Steve Forbes, Ray Kurzweil and Arianna Huffington and some remarkably brilliant people you may not be familiar with. You can check out what Joe and Peter put together at http://www.geniusnetworkmastermind.com/ I learned something from every Continue Reading →

According to Wikipedia, “Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as ‘tweets.’” Twitter’s brand personality is that of a service that allows us to communicate with each other in short, text-based messages. One could argue that Continue Reading →

While many public companies in the Internet space have underperformed in 2012–Facebook, we’re looking at you–LinkedIn is an exception. Just last week, the business networking firm reported $228M in revenue during the second quarter, an 89 percent increase compared to the same time period last year. Aside from pulling in advertising dollars, LinkedIn also relies Continue Reading →

While the retail store or restaurant is accepted as being “ground zero” of the path to purchase, integrating this critical product selection and purchase location into the “paid-owned-earned” model of media, messaging and engagement has challenged merchants and brands. Now, dynamic location-based media, messaging and engagement strategies are allowing providers of goods and services to Continue Reading →

The Socialympics? Nope. Just Social and Olympic. Everyone seems to want to talk about how social media is impacting NBC’s Olympic coverage. “Look at the velocity of tweets!” “Look at the ratings!” “Twitter must be helping raise awareness and therefore impacting ratings.” “Social media is the secret to saving appointment television viewing!” Maybe, but I Continue Reading →

(This content was originally posted on KellerFay.com) There were two stories in the press about Facebook last Thursday that caught my eye. The first was the story of Facebook’s first earnings report since going public. Investor expectations were not met and the stock tumbled. The same day, a new research study was released and reported with this headline: Continue Reading →

Mobile is the fastest growing advertising segment (up 60.9 percent worldwide in 2011, PQ Media), but accounts for only one percent of total ad-spend. Even that low percentage represents $2.6 billion this year in the US alone (eMarketer). Brands are fed up with standard ad banners, preferring In-App, rich media. This makes sense, considering that Continue Reading →

[wpaudio url=”https://media.shellypalmer.com/wp-content/images/usrn/120730_SHELLYPALMER_GEN_BED.mp3″ text=”Click to play … ” dl=”0″] Last week, Facebook had its first earnings call since becoming a public company, hosted by Mark Zuckerberg and other Facebook executives.  Though its revenue was slightly higher than predicted and it reported a gain in users, shareholders were not impressed.   Advertising made up 86% of its revenue, Continue Reading →

Facebook CEO Mark Zuckerberg, COO Sheryl Sandberg and CFO David Ebersman hosted their first earnings call early Thursday evening. The three executives spoke primarily about the company’s advertising products, which accounted for 86% of its revenue in the second quarter. Zuckerberg emphasized the need to make ads more social — most ads on Facebook right Continue Reading →