Advertising

(Content originally posted on HLNTV.) Are you surprised that Facebook wants to enter the online banking business? Or become an online stock trader? Or be a place where you can find your next job? Or let you share all your musical likes? Or be your local movie theater? Some might even ask, “Is Facebook taking over the world?” The Continue Reading →

As the Huffington Post prepares for an Aug. 13 launch of its full-day online video network, it is hoping to tap a fast-growing advertising market by offering marketers something akin to sports naming rights in addition to traditional online video ads. The new network, whose launch comes shortly after Huffington Post started a digital magazine, Continue Reading →

Social media recently reached a major tipping point – not in its number of users, but in the way consumers use social media. The fundamental difference in consumption between social media and mainstream media can now be summed up in one word: “active.” Until now, all media outlets have principally been consumed passively, e.g. watching Continue Reading →

Less than a month before NBC’s latest multichannel Summer Olympics exercise from London, it remains anyone’s guess how these games, with thousands of coverage hours spread across more NBC Universal-owned channels, will turn out in viewership. What you can conclude at this point, and we’ll do so in parlance of scoring a baseball game, is Continue Reading →

Facebook is launching a new type of mobile advertising that targets consumers based on the apps they use, pushing the limits of how companies track what people do on their phones. The social network is tracking the apps that people use through its popular Facebook Connect feature, which lets users log into millions of websites Continue Reading →

And so, the Facebook v. Yahoo! courtroom tussle has come to an end. The two Silicon Valley giants have agreed to a legal truce and cross-licensed a bit of each other’s IP, meaning that’s one less legal donnybrook we have to worry about upsetting consumer sensibilities. Not only have the two settled their differences over Continue Reading →

Microsoft Corp admitted its largest acquisition in the Internet sector was effectively worthless and wiped out any profit for the last quarter, as it announced a $6.2 billion charge to write down the value of an online advertising agency it bought five years ago. The announcement came as a surprise, but did not shock investors, Continue Reading →

(Content originally published on KellerFay.) Everyone is talking about the massive amount of money that will be spent on advertising during this presidential election.  But a recent article in the New York Times illustrates that advertising alone will not win the campaign, and that organized, person-to-person persuasion remains critically important. Entitled, “Obama Campaign Banks On High-Tech Ground Game to Continue Reading →

So there should be a welcome for a big piece of research into piracy sites and how they are funded. This study was undertaken by the security firm Detica on behalf of two organisations which might not seem natural bedfellows, Google and PRS for Music, which represents songwriters. And what it shows is exactly what Continue Reading →

Complicating its efforts to accelerate advertising revenue, Facebook has agreed to make it clear to users that when they click to like a product on Facebook, their names and photos can be used to plug the product. They will also be given a chance to decline the opportunity to be unpaid endorsers. The changes are Continue Reading →