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Last week, Facebook had its first earnings call since becoming a public company, hosted by Mark Zuckerberg and other Facebook executives. Though its revenue was slightly higher than predicted and it reported a gain in users, shareholders were not impressed. Advertising made up 86% of its revenue, with Sponsored Stories bringing in over 1 million dollars a day. Sponsored Stories rolled out this year, and allow for posts to be promoted and shown to more followers for a fee. Zuckerberg articulated the need for more social advertising, since most ads on Facebook right now are traditional ads that can’t be seen in mobile, an area that Facebook sees growing steadily. In fact, Sponsored Stories is Facebook’s only ad product that can be seen on mobile devices. About half of Facebook’s nearly one billion users access Facebook via mobile, up 67% from a year ago, Zuckerberg said. When asked on the call about a Facebook phone, he said it wouldn’t make sense for the company.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.