Advertising

(This content was originally posted at Keller Fay.) A recent article in the New York Times caught my eye. Entitled “The Best Book Reviews Money Can Buy,” the article says there is a growing practice of authors who commission reviews for their books, rather than letting reviews spring up organically on online sites such as Amazon.com or Continue Reading →

HTML5 is the latest iteration of the standard used by web programmers and developers. When completed in 2014, it will enable developers to write-once-run-anywhere (WORA) for consistent, cross-platform experiences across all operating systems and browsers. For example, a developer could create a single application with identical performance across Facebook, iPhone, Android, BlackBerry and all other Continue Reading →

Twitter announced Thursday new targeting options for its Promoted Tweets and Promoted Accounts products that let advertisers display ads based on people’s ‘topical interests’. The new targeting options will let advertisers deliver promoted accounts and tweets to users with interests that will, hopefully, match up more closely with the content in the ads. The targeting Continue Reading →

The iPad might have the bulk of the tablet mind share, but the Nexus 7 has Google.com. The $199 tablet is now advertised on Google’s homepage with an attention-getting animation. It’s hard to miss as the tablet on Google.com as it bounces up and eventually rests under a tag line of “The playground is open. Continue Reading →

Bad news for Hootsuite, Tweetbot, Ecofon and a host of other third-party Twitter clients: your services are about to get a lot less free advertising. The social media giant, already accused of making life harder for such services, has quietly made another change: when browsing Twitter.com, you will no longer be able to see how Continue Reading →

If you haven’t had your head in the sand over the past few weeks, you’ll know that people aren’t very happy with Twitter. This includes third-party developers, which have begun reaching out to the Federal Trade Commission urging them to look into recent restrictions put on them by the service. Technically savvy users are seeing Continue Reading →

(This content was originally posted on Media Biz Bloggers.) The gender gap is a perennial staple of political reporting, with women generally supporting the democratic candidate and men generally supporting the republican. Now it’s becoming a trending topic in social media circles as well, with recently reported statistics showing that women are far more active on social Continue Reading →

[wpaudio url=”https://media.shellypalmer.com/wp-content/images/usrn/120820_SHELLYPALMER_GEN_BED.mp3″ text=”Click to play … ” dl=”0″] We’ve all heard of distracted driving, but distracted dining? One Los Angeles restaurant thinks talking and tapping away at phones during meals is a big enough problem that they’re offering customers a 5% discount to turn in their phones before being seated.  The owner of Eva Restaurant, Continue Reading →

Large companies that fail to remove false and misleading comments from their brands’ Facebook pages within 24 hours face potential court action, the competition watchdog has said. Companies are required to monitor comments left by the public to ensure they comply with advertising guidelines and consumer law, after a ruling by the advertising industry’s regulator Continue Reading →

I attended an extraordinary event this week hosted by Joe Polish and Peter Diamandis. Speakers included household names such as Steve Forbes, Ray Kurzweil and Arianna Huffington and some remarkably brilliant people you may not be familiar with. You can check out what Joe and Peter put together at http://www.geniusnetworkmastermind.com/ I learned something from every Continue Reading →