Advertising

Three decades ago, only one Spanish-language network was on the air (Univision, then known as Spanish International Network), and it was a huge deal for them to land a national advertiser like McDonald’s or Kraft, because the majority of national advertisers didn’t see the point of representation among the population of U.S.-residing Latinos at the Continue Reading →

The Digital Advertising Alliance (DAA) has issued a statement about the “Do Not Track” settings which will be used in version 10 of the Microsoft-owned Internet Explorer browser. The consortium says that the program’s settings, which turn on “Do Not Track” by default, are not an “appropriate standard” for providing consumers the choice over what Continue Reading →

Facebook is agreeing to pay up to $10 each to users who appeared in the social-networking site’s “Sponsored Stories” advertising program without their permission. The revised settlement agreement to a class action, lodged Saturday, comes two months after a federal judge said he had “serious concerns” with the deal, which originally had provided a $10 Continue Reading →

It’s Advertising Week here in New York and I’ve been listening to presentation after presentation about the new, new thing … Local Advertising. So, here is an excerpt from my upcoming book, “Digital Leadership: How to Succeed in a Connected World,” about the complete myth of local advertising. Harry emailed me the other day. He Continue Reading →

In the midst of Big Bird-gate, PBS shrewdly purchased the character’s name as an advertising keyword on Twitter to promote the public broadcaster on the social network. The decision shows how companies are learning to respond to the massive but short-lived ad opportunities that bubble up on social media. First, some context. If you somehow Continue Reading →

Are you sitting somewhere comfy? Because right at this moment, your smartphone is likely calculating and then sharing your seated location. But don’t worry: You are far from alone. Location-sharing services are on the rise. Here, the big reasons for the trend in personal placement. Facebook’s Ads: Recently Facebook began a beta-test of its first Continue Reading →

[wpaudio url=”https://media.shellypalmer.com/wp-content/images/usrn/120928_SHELLYPALMER_GEN_BED.mp3″ text=”Click to play … ” dl=”0″] Facebook CEO Mark Zuckerberg finally has something to be happy about. In August, for the first time ever, the Facebook-owned Instagram had more active mobile users than Twitter. In fact, Instagram’s daily user count has increased by about 6.5 million in six months. That’s good news for Continue Reading →

Apple’s new iPhone 5 is the fastest-selling smartphone of all time thanks in part to pent-up demand for a sleek new design. The new iPhone also ships with iOS 6, the latest version of Apple’s mobile operating system, and packs more than 200 new features compared to the previous version of iOS. Among those features Continue Reading →

This past week, Wikipedia was rocked by revelations that high-level editors and the chair trustee of Wikimedia UK were providing personal clients with special favors and increased exposure on the Internet’s encyclopedia. At the center of the debacle were Wikimedia UK Chair Roger Bamkin and fellow Wikipedian in Residence Maximillion Klein, who had been openly Continue Reading →

The adoption rate of iOS 6 among iPhone, iPad and iPod touch users has surged to 15% in the first 24 hours, according to a new report from online advertising network Chitika. The rate is much higher than it was with iOS 5, which took five days to reach 20% adoption, and Google’s latest Android Continue Reading →