Large companies that fail to remove false and misleading comments from their brands’ Facebook pages within 24 hours face potential court action, the competition watchdog has said. Companies are required to monitor comments left by the public to ensure they comply with advertising guidelines and consumer law, after a ruling by the advertising industry’s regulator last week that everything that appears on a brand’s Facebook page is advertising. Read the full story at the Sydney Morning Herald.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.